Perkembangan dalam dunia bisnis sanitary sangat pesat. Berbagai inovasi dan teknologi modern digunakan oleh berbagai merek sanitary ware. Toto merupakan sebuah merek produk sanitary ternama di dunia yang menjadi salah satu pelopor yang menggunakan teknologi modern dan mesin yang canggih dalam memproduksi barang-barangnya. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga, promosi, dan distribusi secara parsial dan simultan terhadap keputusan pembelian Sanitary ware merek Toto di Kota Denpasar. Jumlah sampel yang digunakan dalam penelitian ini adalah 100 responden dengan teknik purposive sampling. Data dianalisa menggunakan analisis regresi linear berganda. Berdasarkan hasil penelitian, diperoleh bahwa bauran pemasaran yang terdiri dari produk, harga, promosi, dan distribusi secara simultan berpengaruh terhadap keputusan pembelian produk sanitary ware Toto di Kota Denpasar. Secara parsial, produk, harga, promosi, dan distribusi berpengaruh positif dan signifikan terhadap keputusan pembelian produk sanitary ware Toto di Kota Denpasar. Dengan demikian dapat disimpulkan bahwa bauran pemasaran berpengaruh terhadap keputusan pembelian produk sanitary ware Toto di Kota Denpasar.

One of the success factor of an e-commerce company is its online consumer loyalty (e-loyalty) because e-loyalty can influence repurchase decision and product recommendation. It is important for e-commerce companies to offer the best quality of electronic services (e-service quality) because e-service quality can influence consumers satisfaction and trust, which in turn resulting in customer loyalty. This research was conducted on an e-commerce site Blibli.com, with the people of Bali Province who have made purchases on Blibli.com as the study population. Purposive sampling technique was used to determine the sample size of 130 people used in this study, while path analysis and Sobel test was used to analyse the data. Research results show that e-service quality positively and significantly affect e-satisfaction, e-trust and e-loyalty. E-satisfaction and e-trust have a positive and significant effect on e-loyalty. Results of this study also show that e-satisfaction and e-trust can mediate the influence of e-service quality on e-loyalty. Keywords : e-loyalty, e-satisfaction, e-trust, e-service quality

The amount of activities that requires airline services demands airline companies to provide good quality services to create satisfied and loyal consumers. The purpose of this study is to explain the effect of service quality on customer satisfaction and customer loyalty, the effect of customer satisfaction on customer loyalty, and to explain the mediating role of customer satisfaction in the effect of service quality on customer loyalty of AirAsia airline. Through purposive sampling method, this study uses a sample of 130 AirAsia customers at Ngurah Rai International Airport and Denpasar City, data was collected using questionnaire with a five-point Likert scale to measure 13 indicators, and analysed using path analysis. The result shows that service quality have a positive effect on customer satisfaction and their loyalty on AirAsia airline, customer satisfaction have a positive effect on customer loyalty on AirAsia airline, and customer satisfaction mediates the effect of service quality towards customer loyalty on AirAsia airline. We recommend for AirAsia to pay close attention to the quality of its services by controlling its flight schedule punctuality to satisfy its customers, which in turn will become loyal customers of AirAsia airline.

The purpose of this study was to determine the role of brand awareness in mediating the effect of celebrity endorser towards purchase intention on Adidas Yeezy shoe products. This research was conducted in the Province of Bali with a sample of 60 respondents using non-probability sampling method with purposive sampling technique. Data was analysed using path analysis and Sobel test. Study result showed that celebrity endorser have a positive and significant effect on brand awareness and purchase intention; brand awareness have a positive and significant effect on purchase intention; and brand awareness can significantly mediate the influence of celebrity endorser on purchase intention. The result of this study indicates that good brand awareness and celebrity endorser can influence the purchase intention of Adidas Yeezy shoe products. Keywords: celebrity endorser, brand awareness, purchase intention

Credit card is a non-cash payment instrument that are desirable to the society, this is showned by the increasing number of credit cards used by the society, and the amount of transactions done using credit card in Indonesia. This study aims to explain the influence of lifestyle, perceived benefit, and perceived risk on the intention to use credit card in Indonesia. By using purposive sampling method, a sample of 140 respondents were used in this study. Data was collected through online questionnaires and analysed using multiple linear regression analysis. Study results show that lifestyle and perceived benefit has a positive effect on the intention to use credit card, while perceived risk has a negative effect on the intention to use credit card. Perceived benefit and perceived risk are the strongest factors that influence the intention to use credit card, therefore it is recommended for banks to educate consumers about the benefits and risks of using credit cards through seminars and other educational events. Keywords: lifestyle, perceived benefit, perceived risk, the intention to use