This study aims to determine the effect of work performance, seniority and employee loyalty on job promotion at The Royal Pita Maha. This research was conducted at The Royal Pita Maha, using the Proportionate Stratified Random Sampling technique, as many as 79 respondents through the Slovin formula method. Data collection through interviews and questionnaires. The data analysis technique used is multiple regression analysis, classic assumption test, accuracy test regression model, partial regression test. The results of this study indicate that work performance, seniority and loyalty have a positive and significant effect on promotion. The implication in this study is that the management of The Royal Pita Maha needs to pay attention to the indicators of work performance, seniority and employee loyalty to determine promotion, so that employees feel more just and more motivated to work to get higher positions. Keywords: work performance, seniority, loyalty, promotion