T hrough a grounded analysis of the National Aeronautics and Space Administration (NASA's) enterprise information system (IS) implementation in the months immediately following the go-live, we show how NASA can be characterized as an institutionally plural organization, rife with diverse institutional logics, some consistent and some contradictory to each other. The enterprise system is introduced in accordance with the logic of managerial rationalism, but some of the institutional logics that organizational actors draw upon and reproduce contradict the logic of managerial rationalism in certain situations. In these situations, organizational actors loosely couple elements of their practices from the practices implied by the enterprise system, thus satisfying the demands associated with both institutional fields. We identify four generalizable forms of loose coupling that result from these institutional contradictions: temporal, material, procedural, and interpretive, and discuss their effects on both the system implementation and local practices. Further, we show how, through the use of institutional logics, researchers can identify fundamental institutional contradictions that explain regularities in the situated responses to enterprise system implementations-regularities that are consistently identified in the literature across a variety of organizational contexts.
In this study, we explore the role of Chief Digital Officer (CDO) through the perspectives of CDOs in thirty-five organizations. In enacting their emerging role, CDOs must navigate the existing institutionalized context of established information technology (IT) roles and respective jurisdictional claims. We find that CDOs intentionally draw on the term “digital” to distance themselves from existing executive roles in order to gain legitimacy. CDOs as institutional entrepreneurs take a focal role in both: (1) articulating and developing the emerging “digital” logic of action and (2) enacting this digital logic through strategies such as grafting, bridging, and decoupling to navigate tensions between the existing and emerging approaches to innovation with digital technologies.
With the rapid pace of technological development, individuals are frequently challenged to make sense of equivocal innovative technology while being given limited information. Virtual worlds are a prime example of such an equivocal innovative technology, and this affords researchers an opportunity to study sensemaking and the construction of perspectives about the organizational value of virtual worlds. This study reports on an analysis of the written assessments of 59 business professionals who spent an extended period of time in Second Life, a popular virtual world, and discursively made sense of the organizational value of virtual worlds. Through a Toulminian analysis of the claims, grounds, and warrants used in the texts they generated, we identify 12 common patterns of sensemaking and indicate that themes of confirmation, open-ended rhetoric, demographics, and control are evident in the different types of claims that were addressed. Further, we assert that the Toulminian approach we employ is a useful methodology for the study of sensemaking and one that is not bound to any particular theoretical perspective.
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