For camouflage to succeed, an individual has to pass undetected, unrecognized or untargeted, and hence it is the processing of visual information that needs to be deceived. Camouflage is therefore an adaptation to the perception and cognitive mechanisms of another animal. Although this has been acknowledged for a long time, there has been no unitary account of the link between visual perception and camouflage. Viewing camouflage as a suite of adaptations to reduce the signal-to-noise ratio provides the necessary common framework. We review the main processes in visual perception and how animal camouflage exploits these. We connect the function of established camouflage mechanisms to the analysis of primitive features, edges, surfaces, characteristic features and objects (a standard hierarchy of processing in vision science). Compared to the commonly used research approach based on established camouflage mechanisms, we argue that our approach based on perceptual processes targeted by camouflage has several important benefits: specifically, it enables the formulation of more precise hypotheses and addresses questions that cannot even be identified when investigating camouflage only through the classic approach based on the patterns themselves. It also promotes a shift from the appearance to the mechanistic function of animal coloration.This article is part of the themed issue 'Animal coloration: production, perception, function and application'.

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A complete explanation of the diversity of animal colour patterns requires an understanding of both the developmental mechanisms generating them and their adaptive value. However, only two previous studies, which involved computer-generated evolving prey, have attempted to make this link. This study examines variation in the camouflage patterns displayed on the flanks of many felids. After controlling for the effects of shared ancestry using a fully resolved molecular phylogeny, this study shows how phenotypes from plausible felid coat pattern generation mechanisms relate to ecology. We found that likelihood of patterning and pattern attributes, such as complexity and irregularity, were related to felids' habitats, arboreality and nocturnality. Our analysis also indicates that disruptive selection is a likely explanation for the prevalence of melanistic forms in Felidae. Furthermore, we show that there is little phylogenetic signal in the visual appearance of felid patterning, indicating that camouflage adapts to ecology over relatively short time scales. Our method could be applied to any taxon with colour patterns that can reasonably be matched to reaction -diffusion and similar models, where the kinetics of the reaction between two or more initially randomly dispersed morphogens determines the outcome of pattern development.