This essay examines advertisements and editorials in The Globe and Mail and the Toronto Star during the peacock revolution in Toronto between 1966 and 1972. The peacock revolution was a mass commodification of a style that was just as much centred on young men setting themselves apart from their fathers as it was about older men wishing to appear youthful. This study is an exploration of the role of advertising in commoditizing masculinity as something that could be bought and displayed by male consumers. In addition to challenging the misconception that male interest in self-presentation is a recent occurrence of modern capitalism, advertisements and discussions surrounding the peacock revolution reveal how discourses of masculinity became increasingly rooted in consumption and neo-liberal ideas of capitalism while simultaneously displacing men’s inherent masculine self-image. Thus, this essay analyzes the peacock revolution’s role in changing the gendered nature of consumption and (re)defining gender and class boundaries in Toronto.

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This article examines narratives of disease and disability in Canada's gay and lesbian newspaper, The Body Politic (1971-1987), in order to demonstrate how gay male masculinity developed within a gay ableist culture deeply affected by HIV/AIDS. Over the course of the 1980s, two seemingly separate issues of disability and disease were woven together, establishing a dichotomy between the unhealthy and healthy, afflicted and non-afflicted, disabled and non-disabled body, which was marked by tension and, at times, hostility. As a result, two seemingly different discussions of disability and disease in The Body Politic intersected at the site of the gay male body, whereby issues of frailty and undesirability were shaped by pre-existing perceptions around disability. Narratives around disease and disability demonstrate how perceptions of bodily "failure" transferred from the disabled body onto the diseased body during the formative years of the HIV/AIDS epidemic through imagery and text. The aesthetics and language of disability are particularly important for understanding how the disabled body and the HIV/AIDS-afflicted body were culturally framed because the stylization of the body itself was fundamental to the politics of sexual liberation and the formulation of visible lesbian and gay communities.

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