National Collegiate Athletic Association (NCAA) Division I athletic departments are generating revenue that would place them in comparison with Forbes100 "Best Small Business" list (Badenhausen, 2014). Corporate Social Responsibility (CSR) is the main issue that is investigated in this paper as it pertains to the actions of the Division I athletic departments. The Division I athletic departments are at the highest level in collegiate athletics based on the ability to offer more athletic scholarships to student athletes. CSR is the belief that a company should be a good citizen in society (Bowen, 2013). The paper will take a global perspective view of the CSR actions of athletic departments through a content analysis of the department's websites for the constructs: environmental sustainability, cause related marketing, and community service. The paper serves as means for understanding if athletic departments are conducting CSR, and is the first timea content analysishas been applied to the investigation of CSR actions. The paper submits that NCAA Division I athletic departments are taking CSR actions in support of the three constructs researched.

The Ed O’Bannon (O’Bannon v. National Collegiate Athletic Association, 2015) case has brought student athlete compensation to the national spotlight. While the NCAA continues to defend its policy of amateurism, the time for college athlete compensation may soon become a reality. College athlete compensation models have previously included a revenue sharing model similar to that of professional sports leagues. While this model was worthwhile, it only took into account basketball and football. The current paper will argue for a market-economy based compensation model. This model takes into account the revenues generated by each university team, while also accounting for a player and team’s performance. Justifications for this model will be explored, as this model will allows for various options for athlete compensation. This paper will conclude with an example of the model’s utility through using publically accessible data for a major Division-1 college program.

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