Can Internet-of-food technologies foster collective food awareness within a food consumer community? The paper contributes to answer this question in a fourfold aspect. Firstly, we model a cooperative process for generating and sharing reliable food information that is derived from food instrumental measurements performed by consumers via smart food things. Secondly, we outline the functional architecture of a platform capable to support such a process and to let a consumer community share reliable food information. Thirdly, we identify main entities and their attributes necessary to model the contextualized interaction between a consumer and the platform. Lastly, we review articles reviewing technologies capable of acquiring and quantifying food characteristics for food performances assessment. The purpose is to give an insight into current research directions on technologies employable in a platform for collective food awareness.

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Abstract. The topic of sustainable growth is becoming central in the debate over the rural development policies. Rural communities can completely fulfil the new challenges in the area of sustainability only with the implementation of innovative forms of collaborations among their business networks. In this work, we consider a particular form of business collaboration arising within rural communities, namely Agritourism Rural Network (ARN). In an ARN, a farm, providing agritourism activities, represents a touchpoint between a network of business and organizations in a rural area and tourists interested in enjoying the local territory. With the aim to deeper the extend of the agritourism phenomenon in a rural region and the potential of the related ARNs in being means of sustainable development, we report main results of an empirical survey carried out in 2016 on a sample of 105 agritourism farms all belonging to the same region (Calabria, Italy). Results confirm our intuitions about the importance at farm level of setting agritourism activities and their impact for the ARN related to the farm and for the sustainable development of a local community as a whole.

Abstract. Near Field Communication (NFC) technologies are normally used to establish radio communication between two NFC compatible devices by touching them together or bringing them together less than four centimeters. Nowadays, the interface of a large range of business and consumer applications are based on such technologies. In this paper, we propose a model to identify human-system interaction patterns that occur when NFC enabled devices are employed. Moreover, we show the applicability of such a model through an analysis of a relevant number of real world cases of applications and services which have currently arisen in many business streams. The study is aimed to categorize current NFC interfaces and to explore their underneath value.Keywords: NFC, interaction pattern, mobile service, human-system interaction. IntroductionThe term "Near Field Communication" (shortly, NFC) is used to refer to a short range wireless communication technology that is derived from Radio Frequency Identification (RFID) and enables communication between two NFC enabled devices within few centimeters. It is based on an integrated circuit chip in a card, or any other form factor device. More precisely, NFC devices (e.g. a contactless card and a mobile phone) can communicate with each other when they are less than four centimeters nearby. NFC technology is usually employed to provide applications with NFC interfaces (shortly, NFC apps) that are:• RFID compatible. They ensure interaction with existing RFID infrastructures;• Usable. They can be easily used to make an application run, without requiring any particular technical knowledge of NFC devices (a communication starts by bringing two devices together, and it is cut by separating two devices), [1]; • Secure. Security measures can be built into NFC technology in order to establish a NFC secure channel for confidentiality, integrity and authenticity of the data transferred between devices. This would protect against eavesdropping, data corruption, data modification, and man-in-middle attacks, [2]; • Convenient. They can advantageously assist people to perform every day actions, especially in searching for information . Many useful information (e.g. location-relevant map, transport timetables, special discounted product/service offers, etc.) can be more easily accessed through an NFC interface rather than using conventional human computer interface.

The growing popularity of social networking platforms and recent advances in the internet of "things for food" open the way to conceive new information solutions to assist food consumers in their consumption activities. This paper deals with an egalitarian and bottom-up approach, where food consumers and stakeholders of the food supply chain interact to create and share valuable and reliable food information possibly coming from food instrumental measurements performed by consumers via smart food things. In particular, we propose a model of a collaborative network where members manage food information in a collective and distributed way (in terms of information generation, validation and delivery). Moreover, we highlight the outcome value of this new collaborative way of food information management under a consumer perspective.