This study of 426 Canadian early adolescents (M age 5 12.52; 53% girls) investigated whether associations between popularity and indirect victimization (i.e., reputational victimization, exclusion) varied as a function of gender and the desire to conform to characteristics and competencies that are valued within the peer group (i.e., peer conformity goals). Regression analyses revealed popularity was uniquely and positively associated with reputational victimization, but was not significantly related to exclusion after accounting for the effects of meanness and likeability. The associations between popularity and indirect victimization were moderated by peer conformity goals and gender. The results indicated that popular girls with high peer conformity goals experienced more reputational victimization and exclusion than popular girls with low peer conformity goals. However, popular boys with high peer conformity goals experienced less exclusion than popular boys with low peer conformity goals. The findings suggest that peer conformity goals carry with them some risks for popular girls, but may serve a protective function for popular boys. K E Y W O R D S early adolescence, gender, peer victimization, popularity, social goals