This article discusses the way development-led archaeology in the Netherlands disseminates archaeological knowledge to and with the public using the way archaeological projects were designed in Dalfsen (Netherlands) as a case study. In the early days of contract archaeology, which in the Netherlands was designed after the Valetta Convention, archaeologists were primarily concerned with the financial and planning aspects of projects, and there was little room for public archaeology. We suggest that this caused archaeologists to forget to involve the public in their projects. In time, it became almost impossible to rectify this mistake because archaeological contractors became extremely bureaucratic. In the case of Dalfsen, a spectacular project was needed to change this situation. The project, and especially its media value, inspired the municipality to invest in community archaeology and make choices that an archaeologist would not primarily be concerned with. Thus, we discuss the effects of these choices and archaeologists’ actions in this process. We conclude that it is important for archaeologists to act as facilitators because it improves the success rate of community archaeology projects.