This study aims to analyze social media and public relations that have been implemented at SMK Gema Gawita Tangerang. This research uses a qualitative approach. There were 2 informants of the research informant and interview transcripts were processed. The interview results show that the community prefers to communicate using social media managed by the school to provide information and obtain information to make it easier and more practical. Based on research that has been done, these findings have 3 selective coding namely; Utilization of Social Media, Communicating with the Public, and Reactions Generated.

Lobi dan negosiasi sebagai kegiatan komunikasi sampai saat ini masih dianggap memiliki asosiasi yang negatif. Padahal, dua kegiatan tersebut dapat berdampak positif misalnya membantu legislator meyakinkan pemangku kepentingan untuk mengesahkan Rancangan Undang-Undang (RUU) yang bermanfaat bagi masyarakat luas. Tujuan penelitian ini adalah untuk memahami praktik dan lobi yang dilakukan anggota legislatif kepada pemangku kepentingan dalam proses pembahasan RUU Konsultan Pajak. Penelitian ini menggunakan pendekatan kualitatif, strategi penelitian studi kasus, dan pengumpulan data berupa wawancara terstruktur dan dokumentasi. Data penelitian dianalisis menggunakan analisis tematik dan triangulasi penelitian berupa triangulasi teori dan data. Hasil penelitian menunjukkan bahwa dalam melakukan praktik lobi dan negosiasi, legislator sebagai komunikator politik menempatkan posisi sebagai politisi partisan. Lima area dasar kegiatan lobi yang dilakukan yaitu menjalin koalisi dengan organisasi berpengaruh di luar DPR, melakukan riset dan laporan, menjalin komunikasi dengan individu di dalam parlemen, memilih pembicara dan saksi ahli, serta melakukan persiapan debat. Sementara, bentuk kegiatan komunikasi dalam proses negosiasi yaitu mengonstruksi narasi, menetapkan strategi negosiasi, dan mengelola hubungan dengan konstituen. Meskipun proses lobi dan negosiasi menemui gangguan, legislator ternyata berhasil meyakinkan para pemangku kepentingan untuk menyetujui RUU Konsultan Pajak masuk dalam daftar Prolegnas Prioritas tahun 2018.

This study aims to analyze the rhetoric of the thoughts and ideas of Susilo Bambang Yudhoyono (SBY) as the sixth President of the Republic of Indonesia. Through his speech (July 24 ‘18), on YouTube, and later written on CNN online media, related to the process of forming a political party coalition that brought Prabowo Subianto as a presidential candidate in the 2019 election. The theory used in this study was qualitative-descriptive with an analytical approach critical discourse from Teun A. Van Dijk seen in dimensions; (1) text structure, (2) social cognition, and (3) social context, then associated with mass communication theory from HarollD Laswell. The results of this study are summarized with the mass communication model in form, function and meaning. The results obtained from this study create a model of mass communication with text structure (form), social cognition (function) and social context (meaning).

Political candidates are actively using Facebook's social media as a political communication strategy, for which there is social interaction and interactive dialogues between the candidates and the public in  virtual space, where this is needed to influence public involvement in achieving their political missions. Therefore, the objective of this study is to describe the influence of the use of social media Facebook as a political communication strategy on the electability, effectiveness, and popularity of the candidates of the DPR RI members in 2019 legislative elections. The research used theories and concepts of political communication and the use of social media in political communication, using quantitative research methods and surveys of 30 Facebook user respondents and voters in the 2019 legislative elections. The results showed there was an impact of Facebook utilization on the electability by  16%, on effectiveness by  39.7%, and on the popularity of prospective members of the DPR RI in the 2019 legislative elections by  17.3%. Users can actively collect information and opinions using this site as a place of communication between themselves with the politicians or with fellow supporters. However, the use of Facebook is not the only effective political communication strategy, traditional media such as television, radio, billboards, stickers are still effective to reach the public who do not always use social media.

Social media and Internet websites have a role in election campaigns as a political information source. The new media also allows each individual to express political attitudes and support openness. This indicates that new media, especially social media, is influencing the search for political information and beliefs to participate in elections. This article aims to describe the influence of attention to social media, attention to traditional Internet sources and online expressions on the political self-efficacy and situational political involvement. The research method uses a quantitative approach by conducting an online survey of 100 respondents purposively. Data analysis uses univariate analysis for demographic data. The hypotheses are tested by using a simple linear regression test. There are six hypotheses tested in this study and all hypotheses are supported statistically. This study shows that attention to social media has a stronger influence on political self-efficacy and situational political involvement than tradistional Internet sources and online expressions.Keywords: social media, Internet, politics, political self-efficacy, situational political involvement