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This paper proposes a novel electronic customer relationship management (e-CRM) model based on the convergence among interactive digital television and multimedia networks. This model enables for the design of effective advertising strategies in tourism industry, by exploiting data mining methods such as predictive visual analytics. The e-marketing system that is created based on the proposed model, is used to optimally display the collected data, revealing customers' preferences to e-marketers through emerging user-friendly interfaces. The applicability and usefulness of the system were tested, by interviewing a sample of hotel marketing managers. The findings provide useful practical implications and highlight the need for the adoption of e-CRM concepts with focus at establishing high quality relationships among customers and stakeholders in tourism industry.

Generation Y presents both opportunities and challenges to marketers. The aim of this paper is to investigate the influence of social media on Greek Millennials' trips in three different phases (pre-trip, onsite, post-trip), providing a better understanding of the main features of this type of tourists' online behavior. In order to meet the above objective, survey was conducted via a structured self-completed questionnaire in a sample of 261 Millennials in Greece. The results of the study revealed that Millennials are heavy users of Internet and social media, which they use in all three phases of their holiday trips, however, to a different extent and for a different purpose. Facebook, Instagram and TripAdvisor are the dominant social media in this process. However, traditional word-of-mouth seems to be still a very important, credible, and influential source of travel information. Findings and discussion of this study are useful to tourism marketers, academic researchers and other stakeholders interested in understanding the role of social media in this generation's travel behavior.

This paper proposes an efficient customer relationship management model based on technological convergence of emerging next generation networks, such as interactive digital television and network multimedia systems. The proposed research approach is exploited in tourism sector for effective destination management, enabling for personalized e-marketing strategies and facilitating marketers to accomplish optimum marketing data analysis. The proposed research approach is evaluated for its applicability and usefulness by interviewing a sample of Destination Marketing Organization managers. The findings of this research provide useful practical implications.

Business innovation, employment generation, environmental sustainability and good governance were some of the fundamental issues that crisis highlighted in Greece as prerequisites for sustainable development. The tourism sector sustainability in parallel with environmental modernization competiveness and social welfare is a complicated and a non linear policy task. The sustainable development in European Union and member states such as Greece is crucial for 2020 and 2030. Moreover, it is essential for the tourism sector's differentiation-competiveness but local societies' welfare too, because it holds a significant share of GDP in Greece. This paper combines literature review, theoretical investigation and political discourse analysis in European Union for CSR and SD. The main goal is to provide a comparative policy analysis framework, which will link European policy framework for SD and CSR with tourism sector in Greece. From a public policy perspective and governance, tourism is an interdisciplinary and multitasking policy field (e.g. agro-food and culture), because influences different policy tasks as well as different stakeholders. The business sector in tourism is an essential stakeholder for sustainable development, whilst its corporate social responsibility is an important factor. The existing policy framework for corporate social responsibility and responsible entrepreneurship in European Union and Greece indicates potentials for tourism sector, in parallel with the international quality standards and criteria. The Sustainable Development Agenda for 2030 is a policy framework that influences CSR policy implementation and sets critical development issues and indicators for development activities with great socioeconomic impact and environmental footprint such as tourism.