The problem of evaluation and selection of parking lots is a part of significant issues of public transport management in cities. As population expands as well as urban areas, solving the mentioned issues affects employees, security and safety of citizens, and quality of life in long-time period. The aim of this paper is to propose a multicriteria decision model which includes both quantitative and qualitative criteria, which may be of either benefit or cost type, to evaluate locations. The criteria values and the importance of criteria are either precise or linguistic expressions defined by trapezoidal fuzzy numbers. The human judgments of the relative importance of evaluation criteria and uncertain criteria values are often vague and cannot be expressed by exact precise values. The ranking of locations with respect to all criteria and their weights is performed for various degrees of pessimistic-optimistic index. The proposed model is tested through an illustrative example with real life data, where it shows the practical implications in public communal enterprises.
The digital transformation led by disruptive technologies can help organizations address numerous challenges and deliver better customer value through innovative technologies in all business areas. Artificial intelligence (AI) is finding its application in various business disciplines and is expected to be one of the most important technological tools used in marketing in the years to come. The paper addresses the expected role of artificial intelligence solutions in marketing decision-making throughout the five steps of the marketing process. The study provides a systematic review of the research articles addressing the application of AI for marketing decision-making published in the period from 2020 to 2022. Identified applications are then mapped to five steps of the marketing process: analysis, strategy, tactics, customer relations, and value proposition creation. The findings indicate that most of the current AI applications are utilized in the first stage of the marketing process related to understanding and predicting customer behaviour and in the tactical stage of creating a marketing mix. The paper concludes with recommendations for marketing practitioners and recommendations for further research.
This study explores the conflict management styles of German and Serbian managers in multinational organisations in Serbia. Contrary to most previous cross-cultural studies on conflict management styles, we have analysed not only the impact of the dimensions of individualism vs. collectivism on conflict management styles, but the effect of power distance dimension also. Moreover, none of the previous studies have analysed the conflict of management styles of managers in Southeast Europe, let alone the influence of intercultural interactions in multinational organisations in that region. Our study is based on the survey of 205 German, and 214 Serbian, managers in German multinationals in Serbia. The findings reveal that German and Serbian managers use different conflict management styles and that the status of the conflict partners and gender affect managers’ conflict management styles.
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