The purpose of this study is to find out the total income and expenditure of farmers' households, to know the proportion of food expenditure to the total expenditure of farmers' households, to know the energy and protein consumption of farmers' households, and to find out the condition of food security of farmers' households in Gunungmanik Village based on indicators of the proportion of food expenditure and energy consumption levels. This research uses descriptive analytical methods. Technical research used is research survey. Based on the results of the study obtained information that the average household income of farmers in Gunungmanik Village is Rp 3,159,598.04 obtained from agricultural business income of Rp 2,009,589.00 (63.61%) and from outside the farm business income of Rp 1,150,000.00 (36.39%). The average expenditure on food is Rp 1.364.284,28 per month and non-food expenditure is Rp 919.413,42 per month. The average proportion of food expenditure to total expenditure is 59,74%. The average energy consumption of farmers' households in Gunungmanik Village is 1,159.68 kkaal/ person/day, while the average energy consumption rate is 54.81%. The food security conditions of farmers' households in Gunungmanik Village based on their levels are food resistant by 1,37%, food vulnerable by 2,73%, lack of food by 24,65% and food insecurity by 71,23%.

The problem of red chili related to price fluctuations has always been a concern for farmers.Therefore, an increase in the production of agricultural commodities including chili horticultural commodities needs to be accompanied by improvements to the marketing system. These research was  quantitative research, data collection was done by means of a survey of time series .  The data used are time series data and supporting data which come from: Information center of price at production center, and price information at West Java Food Crop Agriculture Agency. From the amount of data (included observation) which amounted to 72 data. The technic analyzed used multivariate. ,the rational expectation hypothesis of the supply function was analyzed by the EVIEWS 8. the results of price analysis in Cikajang have a dominant influence on prices in the PIKJ and vice versa, the results of the analysis show that an increase in price of 1 rupiah in Cikajang will increase the price in PIKJ 0.7679 rupiah, or an increase in price of 76.79% meaning an increase in prices in production centers will raised the price of 76.79% in the PIKJ. PIKJ will quickly respond to price increases in production centers even though the distance from production centers to PIKJ was very far, the flow of price information that occurs was actually one-way from PIKJ to production centers. The response to the high price increase was seen that the PIKJ was a price determinant and when viewed from the marketing actors involved in it turns out there were farmers in the production center which were dealers or traders in the PIKJ.

This This study aims to determine the performance of the instructor (tangibel) and (emphathy) in service to farmers during the pandemic Covid-19 and to determine the level of farmer satisfaction with the performance of the extension during the pandemic worker Covid-19 in Genteng Village, Sukasari District, Sumedang Regency. This research uses a case study method through a quantitative descriptive approach. The results of the IPA analysis show that the performance that is considered by farmers to have the highest interest is the ability of extension workers to use the local language, providing information about 3M policies (using masks, keeping distance, and washing hands), providing assistance to farmer groups, and easy to find or contact. Meanwhile, the performance that is considered by farmers to have the highest level of satisfaction is carrying out assistance to farmer groups, carrying out plotting demonstrations or demonstrations, and the ability of extension workers to use the local language. The results of the CSI analysis on the performance of the instructor were 74.44 percent. This value is in the range between 50 to 75 percent. This figure shows that farmers are satisfied with the performance or role performed by the agricultural extension workers.

AbstrakKabupaten Sumedang dikenal sebagai daerah penghasil pangan olahan terkemuka di Jawa Barat, terkenal sebagai sentra 'tahu camilan' yang lebih dikenal dengan sebutan 'tahu Sumedang'. 'Tahu Sumedang' adalah produk lokal Kota Sumedang, yang memiliki keunikan. Keunikan tersebut misalnya dari rasanya, dari teksturnya, proses pengolahan, hingga cara penyajian dan cara memakannya. Keunikan yang khas ini ternyata hanya dimiliki di Sumedang dan menjadi faktor keunggulan tahu Sumedang dibanding tahu-tahu lainnya.Teknik yang digunakan dalam penelitian ini adalah studi kasus. Unit analisisnya adalah konsumen yang membeli tahu di Bungkeng. Objek penelitian ini adalah karakteristik pembeli yang dikelompokkan berdasarkan demografi yaitu usia, jenis kelamin, pendapatan per bulan, pekerjaan, pendidikan,agama dan domisili.Segmentasi pembeli tahu Sumedang berdasarkan hasil penelitian, yang menjadi pembeli di BUNGKENG sebagai berikut : berdasarkan rentang usia sebagian besar pembelinya berada pada rentang usia 45 -49 tahun dengan persentase 21,68%, berdasarkan jenis kelamin pembeli laki-laki lebih banyak daripada perempuan dengan persentase 50,18%. Berdasarkan Agama, pembeli mayoritas beragama islam dengan persentase mencapai 94,18%. Sedangkan dilihat dari segmen pendidikan, pendidikan terakhinya sebagian besar pembeli berpendidikan terakhir SMA dengan persentase 52,13%. Apabila dilihat dari segmentasi pekerjaannya sebagian besar pekerja swasta dengan pendapatan 1 -1,5 juta rupiah per bulan. Segmen Demografi berdasarkan domisili menunjukan bahwa pembeli berdomisili di Jawa Barat dengan persentase 54,58%.Kata kunci: segmentasi pasar, tahu, sumedang PENDAHULUANTahu merupakan makanan yang berprotein relatif tinggi, yaitu 8 -10 persen pada tahu biasa. 11 persen pada tahu Cina dan jika dikering bekukan (dried frozen tofe) kadar proteinnya dapat mencapai 53 persen. Kadar protein tahu biasa lebih tinggi dari beras (6 -7 persen) dan susu (3 -4 persen). (Sutrisno Koswara, 2007).Kebutuhan dunia akan produk hasil agroindustri cenderung semakin mengandalkan pasokan dari negara berkembang. Agroindustri merupakan suatu kegiatan yang pada saat ini seharusnya mampu mengangkat pendapatan nasional Indonesia.Potensi sumber daya Indonesia dinilai sangat melimpah sehingga pemanfaatannya harus mendapat prioritas tersendiri dalam kegiatan pembangunan. Penerapan hasil riset dan teknologi dalam pemanfaatan sumberdaya pertanian ini diharapkan mampu meningkatkan nilai tambah yang dihasilkan. Akan tetapi kesemuanya dilakukan dengan memperhatikan berbagai aspek sosial agar di satu pihak dapat menghasilkan manfaat yang sebesar-besarnya bagi kesejahteraan masyarakat dan di lain pihak menjaga keberlanjutan bagi generasi mendatang.Nilai tambah produk pertanian bisa meningkat melalui industri pengolahan, hanya saja industri dalam konteks masa kini tidak perlu memaksakan makna produksi barang yang sama secara massal. Ketika konsumen sudah semakin demanding, industri harus bisa didesain dan menyesuaikan tuntutan customization konsumen. Industri zaman sekarang ...