The paper aims to test a research model of the mediating role of satisfaction in creating loyalty of green tourists. The importance of loyalty refers to a number of unique characteristics of green tourists such as being associated with the middle class, high spenders, staying longer than common tourists, high involvement, and tolerance. By using SEM a mediation test was carried out related to the position of customer satisfaction (GCS) in mediating its decision to buy in an environmentally friendly hotel (GP) and its loyalty (GCL). In short, to get loyal customers, services must be created in order to encourage customer satisfaction. Keywords: green hotel, green tourist, loyalty, purchasing, satisfaction

Dikirim: 28 Agustus 2019 A number of studies have addressed the predictors that influence green purchasing, but none have specifically provided confirmation of which predictors are most influential. This study was conducted to determine the effective contribution and relative contribution of the predictors that influence the purchasing decision of environmentally friendly hotels. An incendetal survey was carried out on 87 tourists who stayed in environmentally friendly hotels, the result were statistically tested. Five predictors that are considered to influence green purchasing decisions are green experiences, environmental concern, hotel image, price, and reference groups. Effectively the five predictors contribute 84% to green purchases. Relatively all predictors have a contribution of up to 100% meaning that all five are correct predictors. Environmentally concern is the most influential predictor in green purchasing decisions. Overall, all predictors are strategies for green hotel businesses to increase the number of guests, in terms of green experience, environmentally concern, price, image, and reference groups.

Domestic tourists are the backbone of a number of tourism destinations in Indonesia includingYogyakarta, but not many researchs have studied their characteristics. This research aims to provide an overview of the profile of domestic tourists. Yogyakarta is one of the favorite destinations for tourists in Indonesia. The research method used is a direct survey to domestic tourists (N = 600) using a questionnaire. The research findings are : in general domestic tourists are short stay (only 1-2 days), very few use accommodation facilities but live in friend's and colleague's home, the majority segment is the closest neighbor and the proximate principle is The main factor. In terms of age, is mostly productive age (26-40 years), the main motivation is just walking, preferring to use private vehicles and organizing their own travel or not using travel agent services, dominated by repeaters. The considerations of accessibility, facilities and prices are most influential on the motivation of travel. As for the interest in the type of destination is nature tourism

Cigaru Blue Lake Rural Tourism is located in Cigaru Village, Cisoka Village, approximately 10 kilometers from the Tangerang Regency Government Headquarters. The attraction of this destination is a distinctive culture and lake that has blue water colour, the lake is not a natural tourism but artificial tourism, the destination has become famous and can become a tourist village in the Cisoka area, Tangerang because it has inclusion from the Cigaru Village government. and supervised by the local community and there is authority as the headman. it has problems, first, related to visits in recent times, visits have decreased even if there are no visitors. Second, several facilities were damaged, there was no cost to renovate, thus hampering its development. The method used is a qualitative case study and the technique used is descriptive. The conclusions from this study were concluded based on the formulation of the existing problems and the results were: The impact of the pandemic on the Cigaru Blue Lake Rural Tourism, namely the decrease in tourist visits that occurred resulting in a decrease in the economic level experienced by the people of Cigaru Village, then the CHSE protocol had not been implemented so that the destination has not been able to operate again. In addition, researchers found other problems outside of the impact of the pandemic, namely the ineffectiveness of the concept of a rural tourist in the destination so that the right strategy was needed to draw conclusions in strategic planning, then the development strategy needed in the Cigaru Blue Lake Rural Tourism, namely by implementing CHSE and developing on facilities and activities (Eco-Lodge, Eco-Recreation and Eco-Education) at Cigaru Blue Lake Rural Tourism. Keywords: rural tourism, cigaru blue lake, development strategy, pandemic, covid-19.

The shift in trends in organizing MICE events which are conventionally known as mass gathering activities and as a result of the pandemic there have been changes. This already happened in all countries in the world which then responded with various policies to maintain business sustainability despite being pessimistic. Stakeholders are hesitant in changing the paradigm of MICE activities from conventional models to virtual or hybrid models. This doubt is caused by the advantages and disadvantages of each type of event which will most likely reduce business profits. A simple literature review known as feature selection is used to find answers to this problem. Based on the analysis it was found that event activities are now popular in virtual and hybrid ways. Both virtual and hybrid events have changed the conventional perspective of understanding events. Although the implementation is simpler, the two events have a smaller economic impact compared to regular events that were popular in the pre-pandemic era. This paper also tries to find case studies in several countries that have successfully organized MICE events during the pandemic. In the end, a new taxonomy of event management emerged, namely original (regular) events, virtual events, and hybrid events. This change in the landscape of organizing MICE events will be an important consideration for MICE business people who may experience stagnation in recent times due to the Covid-19 pandemic.