This is a repository copy of Understanding big data analytics capabilities in supply chain management: Unravelling the issues, challenges and implications for practice.
Purpose
The purpose of this paper is to study the usage and influence of food labels by the young consumers of an emerging market where food labeling regulation is comparatively recent phenomenon.
Design/methodology/approach
A purposely developed questionnaire was administered to 300 randomly selected youths of age between 18 and 30 years. The first part of the questionnaire sought information on socio-demographic profile, whereas the second part of the questionnaire had questions related to consumers’ perception of importance, their reading behavior, and their responses on the information content of food labels. Appropriate statistical tools were used to analyze the data.
Findings
Results revealed that young Indian consumers attached considerable importance to the food labels and read it before making a final purchase decision. In addition to price, all the product attributes which had implications for the consumers’ health were considered as extremely important by the young consumers. Information regarding different important product attributes can be broadly clubbed in two categories, namely, “product specification” and “product quality.” The final decision to purchase a product based on the food labels varied significantly based on the consumers’ gender, age, food habit, and residential locality.
Research limitations/implications
Nature of study does not allow drawing a conclusion regarding the causal relationship between food labels and consumers’ purchase decisions.
Originality/value
As labeling regulation is a comparatively recent phenomenon in India, study of the usage and influence of food labels on young consumers’ purchase decision, a hitherto not much-studied subject, will contribute significantly to the literature on food labels.
The main purpose of this study is to improve the understanding and comprehension of the supply chain leadership concept. To this aim, the paper systematically reviews and synthesises the current academic literature in this emerging field, unveiling research gaps and discussing a future research agenda. The review was performed by selecting papers from leading journals in the operations and supply chain management field (using the Scopus and Web of Science academic search engines). Overall, 51 relevant papers were identified through the review process. After providing an overview of classical leadership theories, the paper introduces a definition for the supply chain leadership concept. The theoretical characterisation of such concept is then investigated, through the identification of dominant leadership theories employed to explain and characterise supply chain leadership. Also, the study provides a thematic analysis of supply chain leadership styles and their influence on supply chain practices. Employed research methodologies, along with geographical specificities and supply chain orientations of previous studies, are also scrutinised. To the best of our knowledge, this is the first attempt to provide a holistic systematic literature review in the supply chain leadership domain. Therefore, this contribution is an important first step in order to establish robust theoretical frameworks involving the constructs of supply chain leadership and to provide a foundation for further studies in this field.
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