The International Centre for Digital Content explores the relationship of technology to societyóthrough present and emerging applications. This paper outlines ICDCís rapid application development methodology, focusing specifically on a current project partnership with Healthcare Services. The aim of this project is to provide the Primary Care Group (PCG) healthcare specialists with a suite of interoperable devices that can provide breast cancer patients with personalized educational information at any point throughout the course of their treatment. The first phase of the project focuses on the development of a Personal Digital Assistant (PDA) prototype. The patient will have access to educational multimedia content relating to their condition at any time and in any context.