The purpose of the research is to examine the impact of brand equity on purchase intention on Mobile connection service provider in Sri Lanka. For the selected sample which is from the Colombo and Gampaha districts, 300 questionnaires were distributed and the results gathered from the respondents were analyzed in order to get a meaningful conclusion. To accomplish these, a conceptual framework was designed and relationships among its constructs (Brand equity, purchase intention) were hypothesized. The hypotheses which are tested based on the brand equity and purchase intention. Therefore all the hypothesis was accepted but the relationship between the independent variable dependent variables identified is varying. There is a strong positive relationship between the brand awareness and perceived quality with purchase intention. But rest of the other factor's relationship with purchase intention is having less or moderate level relationship. Hypotheses were tested using structural equation modeling and subgroup correlation analysis in SPSS. Results indicated that brand equity positively influences consumer's purchase intention.

Electric cars will be the future of the transportation industry as it records a significant market penetration including Sri Lanka. The purchasing mechanism drives customers to make purchasing decisions is a critical notion to investigate since it engages a multi connected matters. Accordingly, this study reviews how perceived risk factor influences purchase intention referring to Electric Vehicles in Sri Lanka. The said review based on the theoretical rationale and supportive empirical findings. A descriptive statistical review presented to signify why Sri Lanka considered as a context to be examined whilst empirical evidences were presented to support the arguments. Paper concludes research propositions to examine how perceived risk influences the purchasing mechanism of Electric Vehicles whilst buying intention referred as a main notion within.

Brand activations is claimed as a notion found within experiential and behavioral contexts of branding. There are empirical studies claim brand activation is inline within the scope of event marketing. As per some arguments, brand activation finds itself imprecise foundation to explain its theoretical foundation. Supportively, studies are highlighting theoretical and empirical scant in examining influence of brand activation though practices are extendedly found. Alongside, this paper attempts to review the notion of brand activation in relation to empirical explanations, cases and its presence in different scenarios. Authors followed literature review as the main research strategy whilst specific attention was made to Asian market context in explaining cases and practices. Accordingly, paper investigates the concept of brand activation in relations to different scopes including branding, consumer behavior whilst digital or viral marketing platforms are also referred. Authors discuss the influence and association of brand activation with reference to different scenarios and cases directing future research requirements. Paper concludes research propositions in line with the empirical justifications encouraging future research priorities.

Electric cars will be the future of the transportation industry as it records a significant market penetration including Sri Lanka. The purchasing mechanism that drives customers to make purchasing decisions is a critical notion to investigate since it engages many connected factors. Accordingly, this study reviews how perceived risk factor influences purchase intention referring to electric vehicles in Sri Lanka. The review is based on the theoretical rationale and supportive empirical findings. A descriptive statistical review is presented to signify why Sri Lanka is considered as a context to be examined whilst empirical evidences are presented to support the arguments. The paper concludes with research propositions to examine how perceived risk influences the purchasing mechanism of electric vehicles whilst buying intention is referred to as a main notion within.

Introduction Customer activation is one of the timely requirement and main purpose, despite weather it's a service or a product. Brand activation provides the platform in order to create a link between the customer and brand which result in a deeper bond between the customer and the brand (Saeed, Zameer, & Ahmad, 2015). Brand has become the vehicle which bring the emotional value prepositions towards the customer while work as the symbol of the specific competence which create the organization's competitive advantage (Morel, Preisler, & Nyström, 2002). Since it can make a preposition that, activation conjunct with a brand or an element of the brand which make the customer more physiologically attached towards the brand. Further according Saeed et al., (2015) brand activation by means of creative communication makes customer more attached towards the activated brand itself. Besides, with the technological improvement and advancement of customer digital behavior, most brands compel customers to engage with their respective brands online. Novice organizations to activations use to borrow concepts of creative activations as of competitors and implement accordingly (Gendron, 2017), where it refer as experiential marketing which understand customer behavior and give hands on experience to the customer. Anderson, (1969)reveals that 'action-learning' or 'experiential-learning' techniques result in up to 90% retention with prospects' mind and people learn best when they use perceptual learning styles. Perceptual learning styles are sensory based. The more sensory channels possible in interacting with a resource, the better chance that many can learn from it. Moreover Dale's cone of experience(1946) witness that concrete experience make someone to remember experience based learning in long time (Davis & Summers, 2015).