The growth of Internet Service Providers (ISP) in Indonesia has led Indonesia to be one of the world's fastest-growing telecommunications markets. This condition derives a number of internet service providers pushing the Indonesian market massively. One of them is HELOSEL (pseudonym). The intense competition among ISP companies creates a customer churn trend, one of the most pressing challenges in today's fast-paced and challenging telecom industry. The trend of customer churning in HELOSEL is increasing each month during the year 2020, with the average churn rate of each month was 6,48%. Hence, this research intends to analyze the Customer Churn determinants in HELOSEL, the relationship between each determinant, and its effect on HELOSEL. The determinants including Service Quality, Switching Cost, Customer Satisfaction, Customer Loyalty, and Customer Churn. This research used descriptive analysis and path analysis to analyze the data that obtained from 387 respondents of HELOSEL customer using convenience sampling. The results show that Service Quality and Switching Cost have no direct relationship to Customer Churn, which makes the Customer Churn only influence 47% by other variables. On the other hand, Customer Loyalty value is influenced 72.6% by Service Quality, Switching Cost, and Customer Satisfaction variables.
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