The aim of this study; (1) To determine the effect of customer value on customer satisfaction at PT. Toyota Haji Kalla; (2) the influence of relationship marketing on customer satisfaction; (3) the influence of customer value on customer loyalty; (4) the influence of relationship marketing on customer loyalty; (5) the effect of customer satisfaction on customer loyalty; (6) the effect of customer value on customer loyalty through satisfaction as a mediating variable; (7) To determine the effect of marketing relationship on customer loyalty through satisfaction as a mediating variable. The population in this study were all customers of PT. Toyota Hadji Kalla made the purchase. The total population in this study cannot be known (infinitive). The sample of this study was 100 respondents using the Lemeshow formula. The results showed that: (1) Customer value had a significant effect on customer satisfaction at PT. Toyota Haji Kalla; (2) Relationship marketing has a significant effect on customer satisfaction; (3) Customer value has a significant effect on customer loyalty; (4) Relationship marketing has a significant effect on customer loyalty; (5) customer goals are significant to customer loyalty; (6) Customer value has a significant effect on customer loyalty through satisfaction as a mediating variable; (7) Relationship marketing has a significant effect on customer loyalty through satisfaction as a mediating variable

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas layanan terhadap loyalitas pelanggan produk fashion pada online shopping melalui media sosial facebook pada grup online shopping Baubau Jual Beli (BJB). Penelitian ini dilakukan di Kota Baubau dengan obyek penelitian yaitu mahasiswa di Kota Baubau yang menggunakan online shopping sebagai pelanggan produk fashion melalui media social online facebook. Populasi penelitian ini adalah semua mahasiswa di Kota Baubau yang berbelanja di grup facebook Baubau Jual Beli (BJB). Penelitian ini menggunakan teori rescoe dan teknik sampling (accidental sampling) yang berdasakan kebetulan ditemui di lingkungan kampus Universitas Dayanu Ikhsanuddin dan sesuai dengan kriteria yaitu mempunyai media social facebook dan telah bergabung dalam grup Baubau jual beli (BJB) serta minimal telah 2 kali berbelanja produk fashion di grup facebook Baubau Jual Beli (BJB). Dalam penelitian ini terdapat 2 variabel yang terdiri dari 1 variabel independen (kualitas pelayanan) dan 1 variabel dependen (loyalitas pelanggan), maka jumlah anggota Sampel yang diambil untuk penelitian ini adalah 60 responden. Variabel yang diamati yaitu X1. Tangible (Bukti Fisik), X.1.2 Reliability (Kehandalan), X.1.3. Responsive (Ketanggapan), X.1.4. Assurance (Jaminan), X.1.5. Empathy (Empati) dan Y1.1. Purchase intention, Y1.2. Word-of-mouth, Y1.3. Price sensivity, Y1.4. Complaining behavior. Hasil penelitian menunjukkan bahwa secara parsial kualitas layanan berpengaruh signifikan dan positif terhadap loyalitas pelanggan produk fashion pada online shopping Baubau Jual Beli (BJB).Kata Kunci: Kualitas Layanan, Loyalitas Pelanggan, Online Shopping

The aims of the research are: (1). To determine the effect of e-service quality on e-satisfaction. (2). To determine the effect of e-satisfaction on e-loyalty. (3). To determine the effect of e-service quality on e-loyalty. (4). To determine the effect of e-service quality and e-satisfaction on e-loyalty. (5). To determine the effect of e-service quality on e-loyalty through e-satisfaction.  The population in this study is BNI Bank customers who use Mobile banking, while the number is unknown. The sample in this study were 104 respondents using purposive sampling method. The data collection method used in this study was an online questionnaire. The method of analysis using AMOS and SPSS.  The results of the study are: (1). E-service quality has a positive and significant effect on e-loyalty. (2). E-satisfaction has a positive but not significant effect on e-loyalty. (3). E-service quality has a positive and significant effect on e-loyalty. (4). E-service quality and e-satisfaction have a positive and significant effect on e-loyalty. (5). E-service quality has a positive but not significant effect on e-loyalty through e-satisfaction.

This study aims to determine both simultaneously and partially from store atmosphere and service quality on customer loyalty at Indogrosir Kendari. The population in this study are customers who make transaction at Indogrosir Kendari whose number is unknown. The sample of this research is 65 respondents with accidental or convenience sampling technique. The data collection mrthod in this study used a questionnaire. this study uses multiple linear regression analysis. The results showed that both simultaneously ans partially store atmosphere and service quality had a positive and significant effect on indogrosir kendari customer loyalty. Which means that if the store atmosphere and service quality are good, it will tend to effect customer loyalty.

This study aims to determine the effect of market orientation, product completeness and distribution channels on the enlargement performance of Cussons Baby products at PT. Matakar Kendari. The sample in this study is 72 outlets that have been registered as customers of PT. Kendari Matakar using multiple linear regression analysis method. Based on the results of statistical calculations, it shows that there is a positive and partially significant influence between the variables of market orientation, product completeness, and distribution channels on the marketing performance of cussons baby products at PT. Matakar Kendari. With the meaning that the better the market orientation, product completeness and distribution channels, the better the marketing performance of cussons baby products at PT Matakar Kendari.