The challenge for education, especially higher education today in Indonesia, is the necessity to adapt toward the development of the era in order to be able to compete globally. In the digital era, higher education is faced with several challenges and opportunities. The process of socio-cultural adaptation of higher education which must still pay attention to the quality of human resources and responsibility to social life, especially for social science and humanity disciplines is a real challenge. However, despite these challenges, the presence of strategy and innovation in synergizing between education and the development of the digital era is a golden opportunity to have. The Faculty of Adab and Humanities is one of faculties at State Islamic University of Makassar which has a main concentration on social science and humanities disciplines. In facing the development of the digital era, the Faculty of Adab and Humanities has strategies and innovations in developing the learning process. The aim of this research is to demonstrate the strategy and innovation of the Faculty of Adab and Humanities in developing the quality of education in digital era by using anthropology of education approach. This research is a descriptive qualitative research, with informants from the academic community at the Faculty of Adab and Humanities. The results of this research indicate that there are strategies and innovations to develop the quality of higher education at the Faculty of Adab and Humanities in the digital era. These include adjusting the curriculum with the context of the era, implementing the learning process based on research and reinforcing on aspects of digital literacy among students through the innovation of the library based on digital.

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