Oil palm is a plantation crop that produces vegetable oil while increasing the economy of people in developing countries, including in Indonesia, including PT. ASN is located in Nagan Raya district, but various problems are faced in developing the oil palm plantation. This research was conducted with the aim of looking at the various problems faced by PT. ASN Nagan Raya district in the development of oil palm plantations, using 11 staff respondents and employees of plantation companies, the results of this study indicate that the problem of developing PT. ASN at Ujung Lamie Nagan Raya Gardens are low productivity, low human resources, unstable finances, lack of fertilization, poor road infrastructure, lack of discipline, Inadequate facilities, many vacant areas, attacks by pigs and porcupines during planting, lack of harvesting bridges, high fertilizer prices and educational factors. Solving these various problems can develop plantations in accordance with the company's business objectives.

Palm sugar has the potential to become a substitute commodity for domestic sugar, besides being able to play a role in reducing dependence on imported sugar. Brown sugar from palm sap has considerable potential economic. This study aims to determine a) the farm analysis of palm brown sugar agribusiness, b) how the marketing system is c) identify the internal and external factors, and d) formulate and determine the priority of palm brown sugar agribusiness strategies in Serdang Bedagai district. The analysis applied here are, financial analysis, marketing analysis, IFAS/EFAS, SWOT and QSPM. From the results of data processing, it shows that the R / C Ratio value obtained by the craftsmen is 1.044 means that the business is feasible to work on. Aspect analysis marketing farmer’s share and marketing efficiency values in all sugar marketing channels palm brown sugar in is running efficiently. Based on a SWOT analysis, business position palm sugar processing is in quadrant I, S-O strategy that is supporting aggressive growth.