Customer Relationship Management/CRM is a program and system that focuses on identifying and building a relationship with a valued customer. CRM can make it easier to develop a loyal customer base and increase the percentage of customer purchases. The partner who is the place of activity is a business engaged in the culinary field located in the city of Jambi. Culinary products sold by partners have the Salsabila Cake brand. Partners sell various cakes, especially with batik motifs. This community service activities are carried out using the lecture method or online socialization through the zoom application which includes a basic understanding of CRM, CRM goals, repeated CRM process cycles to make customer data into loyal customers and repeat purchase habits. The results of the activities carried out run smoothly, partners get stock of knowledge about customer relationship management, in an effort to increase customer loyalty.

For small and large businesses, financial reports are very important. By examining the available financial reports, strategic business development decisions can be made. Because they find creating financial reports difficult and time consuming, small business owners often overlook this. Big businessmen who have carefully completed financial reports are exempt from this. Businessmen can determine the state of the company and whether it is making a profit or loss from the income statement. MSMEs will find it easier to decide on strategies to achieve profit goals and increase business efficiency and effectiveness if they use income statements. The purpose of this community service activity is to increase knowledge about the importance of income statements for MSMEs and the stages in making profit and loss reports so that partners really understand making profit and loss reports. This activity was carried out by the MSME partner VEZARA COLLECTION, located at the Cililitan Glosir Center, East Jakarta. The implementation is carried out using Zoom, which is attended by partner owners, and by the community service team, which is carried out on holidays. The results of this community service activity can run optimally according to the targets set and in accordance with the objectives of the community service.

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