Purpose The purpose of this paper is to investigate the relationship between subjective norms (SNs), attitude (ATT) and perceived behavioral control (PBC) in predicting intention to choose halal-labeled products. Additionally, this research is an attempt to address the moderating influence of religiosity (RG) on relationship between theory of planned behavior constructs and halal purchase intention. Design/methodology/approach The data were collected through a survey. To find the factors that affect purchase intentions of Pakistani consumers regarding halal purchase intention partial least squares (PLS) path modeling has been used in the study. Findings The results state that TBP constructs, i.e. (ATT and PBC) have significant and positive and influence over halal purchase intentions. However, SN did not have positive and significant influence over halal purchase intention. Furthermore, no moderation effect of RG could be found in this study. Findings suggest that RG has not moderated the relationship between TBP constructs and halal purchase intention. Research limitations/implications This study has incorporated three antecedents of TBP. However, extended theory of planned behavior can also be tested to predict influence on consumer halal purchase intentions in Pakistan. Moreover, other variables, e.g. country of origin can also be added to examine the moderation effect on TBP constructs and halal purchase intention. Originality/value This research identifies the rationale behind internally perceived factors that influence purchasing halal product, it further adds to an understanding of content specific (halal products) purchase intention. The practical implications include the possible approaches that managers need to address while promoting Halal labels and this will influence marketing strategies in general and communications specifically.

Purpose:- This study was aimed at extending the understanding of Covid-19 literature regarding Consumer Behaviour by using bibliometric technique of analysis. Design/Methodology/ approach:- The current study adopts bibliometric analysis and was based on the records extracted from Scopus database. Scopus database was selected since it was known to be major citation and abstract database of peer-reviewed literature covering an extensive collection of topics. Findings:- The findings suggested that the most influential authors in the area were Graffigna, G. was leading others by producing the most documents (16) in the searched area. Furthermore, key co-occurrence showed ‘pandemic’, ‘social media’, ‘consumer behavior’, ‘social distancing’, and ‘lockdown’ as main keywords. Research limitation/ Implications:- This research applied specific keywords which might have limited the results. We also applied different thresholds while screening and analyzing the records which might exclude the important and worth-noticing piece of data in the documents. We categorized the keywords which were relevant to Covid-19 and Consumer Behavior. It might overlook other more important keywords used in the documents. Originality/value:- The current study was designed to extend the understanding of Covid-19 literature with Consumer Behaviour by using bibliometric technique of analysis. It was first of its kind which would aid in comprehending the phenomenon and future research directions.