Young travellers, though restricted by relatively low levels of disposable income, are commonly having high interest and leisure time in exploring new destinations. It has been found that young travellers have high expectations regarding the importance of value for money though they have their financial resources available for travelling. Therefore, it has raised questions on the worthiness of carrying out a study about the travel behaviour and expenditure patterns among the young travellers in Malaysia. The study employed a survey questionnaire to collect data, which was adapted from standardized measures. A total of 643 respondents, which has been randomly selected in the Northern States of Malaysia were involved in the study. The completed questionnaires were analysed to measure the variables of the study consisted of selected socio-demographic, travel behaviour and expenditure patterns. This study found the expenditure patterns of the young travellers vary with regards to the purchase of tourism products. In addition, the results of the study also portrayed the differences of selected travel-related characteristics of young travellers in relation to the purpose of travel. Thus, this study may provide information which will help tourism marketers to develop marketing tools to satisfy and fulfill those young tourists' needs and understand certain reasons behind their spending patterns.

No abstract

Purpose: The main purpose of this paper is to investigate how international students as experienced visitors constitute perceived images of their sojourns destination under the influence of cultural attachment.   Theoretical framework: The framework extends the three-dimensional structure of perceived image consisting of the cognitive image, affective image, and conative image dimensions supported by previous literature (Agapito, Valle & Mendes, 2013), adding the relevant influence of the cultural attachment dimension (Hong, Fang, Yang & Phua, 2013).   Design/methodology/approach: The research methodology used quantitative analysis. The deductive approach was used as a guide to build hypotheses based on the logical inter-dimensional relationships described previously in the literature. 525 ASEAN Chinese with study abroad experience in Guangxi participated in the questionnaire investigation as respondents, and related data were tested for the stated hypotheses using SPSS 26.0.   Findings: The main findings further support previous similar studies that there are important interrelationships in the internal composition of perceived images, and innovatively confirm the important role of cultural attachment on perceived images.   Research, Practical & Social implications: The research makes distinctive use of the cultural experiences of overseas students, offering possibilities for tourism image communication and destination marketing.   Originality/value: The results uncover the academic value of cultural attachment to destination image marketing, which enriches the theoretical system of tourism destination marketing to some extent.

There are various components such as diverse products and services offered to the theme park visitors as an ‘all-inclusive theme park experience’. The necessities in satisfying the needs of theme park visitors are crucial in retaining and attracting visitors to the park. The absence of research in visitor perceived experience at the Indonesian theme park has led this study to examine the profiles and satisfaction level of visitors at the theme park. This study aims to examine the profiles and factors that contributed to visitor satisfaction at JungeLand Adventure Theme Park, Indonesia. A total of 384 questionnaires were distributed to previous visitors at JungeLand Adventure Theme Park using ‘Google Forms’ between August to October 2020. The questionnaire was meant to assess the demographic profiles and the factors influencing the satisfaction level of the theme park visitors. Descriptive statistical analysis was used to examine the satisfaction of visitors towards various components at the theme park. Findings revealed that single, high-school female students aged between 18 to 22 years old, are the majority of visitors to the theme park, who visits the park mostly on weekends and companied by friends. Visitors were mostly satisfied with the ‘Interaction with Staff’ variables, followed by the ‘Facilities’ for rides available at the park and the discount and promotion of ‘Ticket Prices’. Findings provide reliable suggestions for developing effective promotional materials, which in turn will help theme park operators to enhance their offerings and services while also enriching visitors’ experiences.

Nowadays, family vacation is becoming one of the most essential sectors of the tourism industry. It is a fact that family tourism and vacation provide benefits to family relationships, lifetime memories, communications, marriage, family happiness and also family wellbeing. A preliminary study involving 30 respondents was conducted to further design and analyse the instrument used to explore the contribution of vacation to the Malaysian family wellbeing. Several questions were proposed to fulfil the study; (1) Does vacation strengthen family bonding? (2) Does vacation contribute to the lifetime memories among family members? And (3) Does vacation create good communication among family members? The findings contributed to further study by using the tested instrument to fulfil the goal of the National Family Policy Malaysia (NFP) which aims to develop prosperous, healthy and resilient families to ensure social stability families. It significantly will support the Principle 4 of NFP which is to produce strong family relationships, a culture of sharing resources and mutual responsibilities to ensure family wellbeing. Further, the study is also significant to invigorating domestic tourism and ensuring business continuity by the Tourism, Arts and Culture Ministry.