Facing immense competition, retailers across the globe are experiencing reduction in their customer loyalty. This decreasing trend is even more observable in the superstore retailing in Bangladesh; especially whose target market is young cohort (Generation Y [Gen Y]). As a result, it is vital for the superstore owners to ascertain the factors affecting the customer loyalty of Gen Y. The main purpose of this study is to investigate the influence of service quality and corporate image on customer loyalty of Gen Y in the retail superstores of Bangladesh. A total of 325 Gen Y shoppers were surveyed from four leading superstores in Bangladesh using a structured questionnaire. Smart-PLS 3.0 software was used to validate the collected data and test the statistical significance of the path relationships by following structural equation modeling. The results indicate that Gen Y customers’ loyalty toward the superstores is positively and significantly influenced by both service quality and corporate image. The outputs also reveal that service quality indirectly affects Gen Y customer loyalty toward superstores with an intervening role of corporate image. Research implications from theoretical and practical standpoints as well as the recommendations for forthcoming study are also provided.

The present study purposes to examine the mediating role of Market Orientation in its nexus among Entrepreneurial Orientation, Absorptive Capacity and Technological Innovation Capabilities among construction SMEs in Kurdistan region of Iraq. Due to the critical role of SMEs in construction industry for the reconstruction of Iraq in general and Kurdistan region in particular, the purpose of present study is to determine whether the Market Orientation has a mediating role in its relation with the examined variables, so as to examine that, the model of present study was developed. To validate the proposed model, self-administered questionnaire were conducted to gathering data from SMEs owners in Kurdistan region of Iraq, 249 questionnaires returned and used for statistical analysis Out of 278 distributed. The outcomes of present research reflect that both of Absorptive Capacity and Entrepreneurial Orientation have significant effect on Technological Innovation Capabilities. Furthermore, the outcomes of present study assert that the Market Orientation has a partial mediation mechanism in the nexus between Absorptive Capacity and Technological Innovation Capabilities.

The purpose of this study is to examine the factors influence consumers' intention to purchase hybrid car and explore the roles of consumption values in automotive context. The study has been examining the direct relationship between functional value, symbolic value, emotional value, novelty value and conditional value with consumers' intention to purchase hybrid car. Each variable was measured using 7-point Likert-scale. Questionnaire was used to collect data from individual consumers in Klang Valley. The data were then analyzed by using structural equation modeling (SEM) with SmartPLS 2.0. Five hypotheses were developed for this study and were tested using two stages analyses. The first stage involves measurement model while the second stage is structural model. The results of the study indicated that functional value is the most significant predictor of consumers' intention to purchase hybrid car. In contrast, symbolic value, emotional value and novelty value failed to show significant relationship with consumers' intention to purchase hybrid car. Finally, implications of the findings as well as limitations and future research are discussed.

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -Drawing on a socio-cognitive model, the theory of planned behaviour (TPB), the aim of this paper is to investigate whether the effects of social cognition on intention to consume dietary supplements moderate by health motivation. Design/methodology/approach -This study was carried out using a cross-sectional survey approach. Subjects comprised 438 undergraduate students from six universities in Malaysia. Findings -Given strong support for the extended TPB's application to dietary supplements consumption provided by the study, it seems feasible that desirable changes in attitude, social norms, and perceptions of control might lead to corresponding changes in behavioural intention. The empirical findings, which are based on multi-group analysis, show that the strength of the relationships between informational influence, consumer attitude, and their intention to consume dietary supplements are strongly influenced by health motivation. Practical implications -This research sets the ground for stakeholders in the healthcare and pharmaceutical sectors to improve their understanding of what drives dietary supplements consumption. Armed with this knowledge, marketers and health professionals could plan and execute their marketing strategies and health interventions more effectively. Originality/value -The core contribution lies in an important extension of social cognitive model by incorporating the moderating effect of health motivation. This study demonstrates the measurement validity and predictive efficacy of the proposed integrative model which can be used as a promising framework to examine other preventive health behaviours.

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