Digital innovation is now the primary economic driver. In the era of Industrial Revolution 4.0 and the Internet of Things (IoT), digital skills are becoming increasingly important. A paradigm shift from manufacturing to the digital economy brings opportunities and challenges to Malaysia. To prepare society and the workforce for this shift, Malaysia must put in place appropriate policies to enhance productivity and economic growth. However, if the digital divide remains widespread in the country, all of these digital development agendas will be viewed as mere rhetorical statements. In the face of such challenges, the government has already committed significant effort to promoting digital skills through a number of initiatives. However, it appears that the pace of the effort is still slow. Hence, the purpose of this concept paper is to examine the efforts and implementation of digital development in Malaysia as well as the digital divide that exists within the country. In light of the discussion generated by this concept paper, it is recommended that additional research be conducted into the most effective means of closing the digital divide in the country.

With the aid of social media, influencer marketing has grown to become one of the best tools available today for reaching out to new audiences. There has been a rising question whether influencer marketing could be trusted or not. The stakeholder of the marketing manager must extinguish which influencers could reach new consumers for their branding. Therefore, the number of social media followers that plays its roles as stakeholder assumes the more the followers the highest potential customer, they will gain. Due to that notion, many people want to grab that opportunity by obtaining fake followers on social media platforms. This fraudulent action might harm the influencer marketing and customers due to trustworthy issues. Due to that, the study's goal is to investigate the social influences on young adults' purchasing. The questionnaire is used as a tool for gathering data. The objectives of this study is to examine the factors, such as source legitimacy, source attractiveness, and fit between social influencer and product endorsement, that affect young adults' purchasing decisions in Malaysia. To gather primary data, a sample of 388 respondents among the young adult were distributed survey questionnaires. In observing the independent variables of the study (source credibility, source of attractiveness and the fit between social influencer and product endorsement) Pearson Correlation Coefficient and Multiple Linear Regression Analysis is conducted. All of the variables have a substantial impact on the purchasing behaviour of young adults. The study concludes with a discussion of the summary findings, research implications, limitations, and recommendations for further research.

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Youth unemployment is one of the major global challenges for decades to come. While bound up with the overall employment situation, this challenge has its own dimensions and therefore requires specific responses. Unemployment or job difficulties have always been problems, especially for youth as they need to face it once they graduate. The government invents a lot of activities to cope with the unemployment issue in the country by cultivating entrepreneurship in society with a focus on students and youth to transform them to be an entrepreneur. So that this could lessen the problem at an early stage. Therefore, this study aims to identify the factors that contribute to the success of youth in entrepreneurship including business plan, business support program, and risk-taking, and how each of these influences’ youth entrepreneurship. The significance of this study is especially for youths include those who may leave their education and started their first jobs. Youth could expose the factors that lead to the effectiveness of the program. Even the youth may come from different fields, this could help them find the job if the current job mismatch with their field or being unemployed. A total of 200 youth respondents were collected from the youths who have become entrepreneurs and youth entrepreneurship has never been to obtain relevant data. The data collected, analyzed using IBM SPSS Statistics. using Non-Probability Sampling and the sample size by Roscoe. Results from this study revealed that all the listed factors contribute to the successfulness of youth to become entrepreneurs and the most contributing factor to the success of youth in entrepreneurship is Business Support Program.