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The world of research require researcher, academia and lecturers to share knowledge among them. With the invention of social media, knowledge sharing process has been more effective and easy. Previously, there were numerous researches done to investigate the effect of social media utilization for public used. There were also study that aimed to study social media effects in educatioanal sector but those study were centered around student's perspective. Less consideration is given towards academia's perspective. Therefore, this study is directed to explore other niche area on knowledge sharing environment where it will focused on the effects of social media on knowledge sharing among academia. Initially, literature review analysis was done to discover the potential factors that encourage academia to engage in social media. Ability to facilitate communication, idea generation and group establishment are the most cited reasons. Not only that, this paper will highlight the significance of performing this study. In conclusion, there is no doubt that social media do enhance and upgrading the knowledge sharing process thus assisting academia in their scholarly work.

This paper reports on an exploration of the critical success factors of knowledge sharing behaviour among Malaysian undergraduate students. The paper presents an overview of knowledge and knowledge sharing and then presents empirical case study evidence. The two case studies that were identified as accessible and important were that of the Malaysian undergraduate communities in Manchester, United Kingdom and that of a similar undergraduate community in Kuala Lumpur, Malaysia. The research explored concerns about knowledge sharing behaviour and successful communication. This is an area which is of particular interest to the Malaysian government and so will have practical applications in the future.

Many studies have been performed to measure successful knowledge sharing in general. However, limited study has been done to assess successful knowledge sharing through social media. Hence, in this paper intend to discuss our approach to assess   knowledge sharing among personal social media user. In order to achieve our objective, we proposed to integrate Analytic Hierarchy Process (AHP) and Markov Chain (MC) technique to investigate the pattern of the shared knowledge through social media. Markov Chain will be used to model the knowledge sharing success through expert opinion and stochastic process. We anticipate the outcome of the assessment in a form of a final matrix showing the probability of successful knowledge sharing through social media. The elements in each row of the Markov Chain transition matrix will be calculated using Analytic Hierarchy Process.  The assessment tool produce from our research is expected to benefit policy maker or internet user in order to enhance their knowledge sharing strategy in social media application.

This book investigates the critical success factors of knowledge sharing behaviour among Malaysian undergraduate students. Each university has their own method in delivering knowledge to their undergraduates, but occasionally they still have to meet the students requirement and these have not achieved. In this book, the question on what makes knowledge sharing behaviour successful among two Malaysian undergraduate communities in Manchester, United Kingdom and Kuala Lumpur, Malaysia will be answered. This book is very applicable and reliable for those who are interested in knowledge sharing behaviour research area.