Introduction: Mobile phone is one of the communication tools that have always mattered in many fields included agriculture. The development of the agriculture sector in the rural area is significant to diminish poverty among farmers. Agricultural activities are known to provide opportunities for employment and generating income in the rural area. Poverty can be reduced through adequate investment and improvement in the agriculture sector. Enhancing the use of mobile phone will empower farmers with relevant agriculture information. Thus, agriculture production and profits as well as farmers' food security and livelihood will increase. Methodology: This study uses a quantitative approach, where an adopted and adapted questionnaire was employed to obtain the data needed. Through purposive sampling, 400 respondents were surveyed. The respondents selected were those who are involved in paddy farming in Selangor. Results: The finding of the study reveals that paddy farmers in Selangor are comfortable using mobile phones in seeking agricultural information. The result for communication apps indicates that WhatsApp is the best choice to get information using a mobile phone as 279 respondents responded they were comfortable using WhatsApp to get and share information through a mobile phone. Whereas, the highest agriculture information the farmers sought are information on pest control, farm safety information, and information on pesticide/weed. Conclusion/Recommendation: Due to the well-received mobile phones usage among farmers, it is recommended that organizations such as the Department of Agriculture and Barat Laut Selangor Integrated Agriculture Development Area (IADA) to improve strategies in distributing information on paddy farming using mobile phones.
Agriculture today must meet the demands of modernization, which include creating productive and innovative products. The success of this sector is aided by the evolution of technologies such as Information Communication Technology (ICT). Though television is categorized as traditional media, it is still considered an essential component of ICT and has been proven to play a crucial role in agricultural development, particularly on its extension process. This paper focuses on the problems faced by the agriculture community in receiving relevant information through television. This is a quantitative study which uses a questionnaire to obtain the data needed. A total of 400 respondents among farmers from four selected states in Peninsular Malaysia were surveyed. The data reveals that the main problems faced are few opportunities to watch television, short air times, and the fact that agriculture programs are not the farmers' main preference in terms of what to watch. Based on the results, a related discussion is conducted and recommendations highlighted; these can assist concerned parties in strengthening their extension strategies.
Agriculture and television are two different things that can be combined in many ways. Television has been utilized to further intensify agricultural development in Malaysia. This study attempts to discover the credibility of television when disseminating agricultural information to Malaysian farmers. A total of 400 farmers from four states in Malaysia were chosen as the respondents in this study. It was found that farmers view television as a credible source for disseminating clear and understandable agricultural information. In addition, it was considered credible due to its ability to provide up-to-date, unbiased and factual agricultural information. However, television is seen as less credible in terms of providing information at the right time, and is unable to provide all the necessary information.
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