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The advantage of today's millennials is that the amount of information at their fingertips is almost unlimited. They may be particularly capable of looking for opportunities in the new economic environment of the era of epidemics. However, the study on social media's influence on the development of entrepreneurial skills among millennials has received little attention thus far. In addressing this gap, this study explores the influence of social media as perceived entrepreneurial skills learned by millennials. This study also emphasizes social media usage and the consequences of environmental degradation. Keywords: social media, entrepreneurship, skill acquisition eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI:

Universiti Teknologi MARA (UiTM) is regarded as one of the largest higher education institutions (HEIs) in Malaysia. Significantly, HEIs are increasingly seen as catalysts for development, with substantial contribution not only as providers of education and research but also as an active role in developing their economic, social and cultural surroundings. Thus, it is thought the existence of HEIs particularly UiTM as key players in global development, alongside being significant contributors to local urban areas’ development. UiTM Cawangan Pulau Pinang (UiTMCPP) was first established in June 1996 at a temporary site in Permatang Pasir as the university’s eleventh campus. In August 2003, UiTMCPP relocates to a permanent campus in Jalan Permatang Pauh. The main purpose of this study is to determine the influence of the UiTMCPP Permatang Pauh campus on the local area’s urban expansion. In this study, multi-temporal satellite imageries, Landsat Thematic Mapper (TM) in three different years (1999, 2009, and 2019) was processed by Geographic Information System (GIS) and remote sensing techniques to distinguish the spatial expansion of urbanisation in Central Seberang Perai District. Further analysis on data collection using the quantitative and qualitative approach were performed to determine the actual impact of urbanisation on the communities. Results show that the percentage of developed area increased from 51.2% (1999) to 68.6% (2019) within a 5 km radius, and from 29.0% (1999) to 45.6% (2019) within a 10 km radius, according to the urban development map. Although the establishment and existence of the UiTMCPP Permatang Pauh campus can be considered one of the area’s development catalysts, several adjacent educational institutions also contribute to the growth of the region near the UiTM campus.

Consumer reviews and experiences on UGC platforms are interoperable decision-making sources. Revolutionized UGC communication platform has changed millennial moms' birthplace decision-making process. They are rising concerns that UGC may lead to unsafe birth practices and risk the safety of the mother and baby. This preliminary qualitative study objective focused on exploring how other birth experiences shared over the UGC platform influence millennial moms' birthplace decisions. Preliminary findings identified two themes: verification and ratification and visibility and trustworthiness. The study provides in-depth information that aids policymakers, service providers, and marketers in understanding the millennial birthplace decision-making process from the consumers' perspective.                                                                                                          Keywords: user-generated-content; decision-making process; experience; information search eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7i22.4151

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