Tourism represents one of the economic sectors with major implications in the sustainable development of the mountain areas. The tourists’ perception regarding the image of the tourist destinations is a key requirement that all the stakeholders in tourism have to take into account, due to its major role in shaping and directing the tourist flows and in the development of local communities, by extension. In terms of methodology, the questionnaire method was used in this study, with a face-to-face implementation technique. Among others, the questionnaire had targeted the degree of knowledge concerning Bihor Mountain destination, the tourist consumer habits and the tourists’ perception related to the quality-price ratio because of tourist consumption. The results show that most of the respondents have stated that they have not visited Bihor Mountain Tourist Destination for the first time, coming back here even several times a year because of its multiple tourist attractions and the extremely convenient quality-price ratio. All these show a positive perception of the majority of tourists regarding the visited destination, being materialised in an increased flow of visitors and the beneficial effects on the local economy and the preservation of the mountain areas.

Background: Amid the exponential development of the tourist industry in general and spa tourism in particular that characterises the beginning of the century, the knowledge of tourists’ perception regarding the destination image is of utmost importance in order to enhance competitiveness. In this regard, the purpose of this study is to investigate the perception of tourists from Băile Felix – Băile 1 Mai (Romania) about this spa area, in order to establish the profile of the tourist interested in this destination. Material and methods: Data was collected by applying a questionnaire (face-to-face technique), structured on eleven questions regarding the degree of knowledge of the destination, the habits of tourist consumption and the perception of the quality-price ratio according to tourist consumption. Results: Research results indicate a high degree of satisfaction among tourists regarding the destination. They declare themselves satisfied with most services and this determines their quite frequent return and spending an extended period of time at the destination. Conclusions: As a result, due to the qualitative and quantitative services and tourists’ positive perception, Băile Felix – Băile 1 Mai area is one of the most significant spa tourist destinations in Romania.