This paper develops and tests a conceptual model of the effects ofstore name, brand names

Purpose-The purpose of this paper is to investigate the impact of different levels of environmental information on key consumer metrics. More specifically, it aims to evaluate environmentally benign products against those that have negative environmental impacts. Design/methodology/approach-Multiple product categories and messages that varied from strongly negative to strongly positive were used to test whether the accuracy/completeness of the information changes consumers' view of green products. Findings-The results show that consumer perception of product quality, value, and purchase intentions does not differ significantly between products with positive environmental messages and those without any message. Products with positive environmental messages are viewed better than products with negative environmental messages. It is also found that the impact of environmental information is greater for consumable products. Practical implications-Clearly presented information can make a significant difference in consumer evaluation of products. If green products highlighted the reasons why products free of harmful ingredients did not have a negative impact on the environment, and if non-green products were required to disclose the harmful impact of their ingredients, green products would be favorably perceived over the non-green alternative. Social implications-The paper conjectures that if "fair" and clear explanations of environmental impact, both good and bad, are required, consumer evaluations of green products will improve and, ultimately, a larger percentage of consumers will purchase green products. The findings suggest that policy makers should require manufacturers to disclose key product ingredients and their environmental impact. Originality/value-This project adds to the growing body of literature on environmental labeling, and investigates the effects of different levels of environmental information on key consumer metrics.

We develop a category management model to aid retailers in the space constrained decisions of which products to stock (assortment) and how much shelf space to allocate to those products. The model is formulated as a constrained optimization problem with two basic decision variables: assortment and allocation of space to the items in the assortment. The non-linearities in the objective function and the zero-one decision variables disallow a closed form solution. We develop a heuristic solution procedure based on simulated annealing and test it on a problem with a known optimum. We also apply the technique to a larger problem without a known optimum. Finally, the solution found by simulated annealing is compared against a solution produced using a shelf allocation rule based on share of sales.

The The ideal ideal of of a a system system in in which which market market values values alone alone control, control, is is impossible impossible of of realization realizationbecause goods always move through a power structure and not through the neutral type of because because goods goods always always move move through through a a power power structure structure and and not not through through the the neutral neutral type type of of facility which may be suggested by the term "marketing channel. "

Purpose -The purpose of this paper is to investigate the impact of three green strategies on key consumer metrics. More specifically, it aims to measure consumers' purchase intentions of new green, recycled/refurbished products, green company processes and a non-green product/process. Design/methodology/approach -Between subjects 2 £ 2 £ 4 experimental design with two levels of price (high and low), two levels of brand name (known and unknown) and four levels of green strategies. Findings -Purchase intentions for green product and process strategies are significantly higher than non-green approaches. However, post-hoc analysis shows no significant advantage of one green strategy over another. Price and brand name do not have significant interactive effects with green strategies. Practical implications -Although it is essential that companies develop green strategies for the eco consumer it is not important what specific strategy is selected i.e. going green is the key. Also, despite the continued growth in the demand for green products, price is still the most important driver for consumer purchase -even for the eco consumer. Lastly, despite continued improvements in functional performance, green products do not have a significant advantage in perceived quality. Companies cannot focus completely on the green nature of their products or processes. Social implications -Consumers believe that purchasing green products or products from green companies may be a way they can help the environmental problems society faces today. This project provides guidance to companies pursuing this market by evaluating different product and process approaches to this growing social trend. Originality/value -This project is one of the first to focus on the consumer impact of different corporate approaches to the green market.