Marketing integration in mergers and acquisitions (M&As) is an important means of ensuring the survival of the combined firm. This can be achieved by streamlining and redeploying all marketing resources from both sides: the acquirer and the acquired firm. Marketing integration could be referred to as the backbone of the firm combining process because of its potential to generate higher revenues for the newly-combined firm. However, existing studies have not clearly investigated the mechanisms that contribute to the marketing integration process in cross-border M&As. The purpose of this study was to fill this gap by exploring effective mechanisms that can improve this process. Specifically, marketer collaboration, interaction, marketing synergy, and the redeployment of marketing resources were proposed as key mechanisms that influence marketing integration in this context. The results indicated that marketing synergy and the redeployment of marketing resources have a strong and significant impact on the extent of integration. Meanwhile, there is a striking negative and significant result that pertains to the relationship between interaction and speed of integration.

This study aims to explore the export performance of small and medium enterprises (SMEs) in the manufacturing sector in Malaysia as they account for the majority of Malaysia's total business establishment. The performance of their recent exportation exhibits an uncertain trend over the past few years. On top of that, there is a limited number of previous studies done on the dynamic capability and international opportunity recognition, especially among SMEs in emerging countries. Therefore, this study embarks on an exploration of ways and means to strongly secure their positions in international markets by considering the dynamic capability in recognizing business opportunities internationally. This study also endeavours to examine the actual and expected relationship between dynamic capability, and export performance. Inclusively, the discussion involves a mediation effect of opportunity recognition at the international level. Several analyses, namely descriptive, validity and reliability analyses, and regression will be conducted to achieve the objectives of this study.

The purpose of this chapter is to provide initial understanding of how tacit knowledge and potential business opportunities can be generated in international buyer-supplier collaboration. Working jointly with a foreign buyer allows Malaysian manufacturing suppliers to upgrade their capabilities and competitive advantage as the buyer will often provide assistance in various forms ranging from setting up quality standard for product and delivery, to providing technical support and training, to assisting with innovation and finally to helping the supplier detect future business opportunities through the buyer's networks. This can only be achieved when the suppliers are open to such opportunities to acquire tacit knowledge since absorbing newly transferred knowledge and skills evidently requires several learning processes and relationship development. The impact of accumulating the knowledge, expertise and experience gained from the relationship with a foreign buyer will subsequently lead to the acquisition of tacit knowledge and recognition of new opportunities by the Malaysian manufacturing suppliers.

This paper aims to investigate the role of environmental hostility in moderating the relationship between Indonesian small and medium enterprises' entrepreneurial orientation and their international performance. As SMEs involved in international business activities and often encounter unpredictable environments, they are expected to deal with various threats and risk that are related to intense competition in price and product, shrinking market and supplies, and as well as governments reviewed and altered rules. Thus, this paper will discuss about the entanglement of environmental hostility on Indonesian SMEs entrepreneurial orientation effort and their international performance. The main objective of this study is to discuss a conceptual framework that indicates the interrelationship between entrepreneurial orientation, environmental hostility and international performance of Indonesian SMEs. The proposed framework will examine the implication of Indonesian SMEs' environmental orientation and international performance when the foreign countries' business environment is in unfavourable condition. The findings of the study are expected to help Indonesian SMEs to be alert and more critical about hostile business environment in foreign countries as it can affect their business operation overseas. Additionally, Indonesian SMEs can apply strategic insights concerning potential impacts of uncertainties in foreign business environment to improve their international performance.

Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the M&A context. Furthermore, existing research does not clearly demonstrate the role of relationship among marketers within the amalgamation process between acquirer and target firm. Hence, this paper addresses a few propositions that relate to strengthening the relationship effectiveness among the marketers in both firms, which at the same time uphold the M&A performance. Collaboration and interaction are proposed as drivers to increase optimistic relationship among the marketers. A quantitative research design is suggested as this method is not popular compared to qualitative methods such as case study, event-study and longitudinal approach in M&A. Drawing from the extant literature, propositions are developed and future directions are presented elaborating success factors to improve M&A integration performance.