Purpose: The objective of the study was to analyze the impact of online customer satisfaction through the product quality, application safety, delivery guarantee, and the offers through online shopping. Design/methodology/approach: For this research, the purposive sampling method was used to collect 120 samples through a questionnaire– from those who are performing online shopping in Oman especially the youth. SPSS was used to analyze the collected data. Chi-square analysis, ANOVA and Kolmogorov-Smirnov ranking analyses were carried out to conclude. Findings: The results of the empirical study reveal that the perceptions of the youth confirming the product quality & service guarantee influenced comfort and satisfaction to the online customers. The study also revealed that the service tangibility concerning the guaranteed package and delivery process along with the lowest price motivated them to go for online shopping repeatedly. Research Implications: The study illustrates through Quality Safety Assurance (QSA) model, the factors viz. Product Quality, Application Safety, Delivery Guarantee, and Offers should be focused to improve the online customer satisfaction, and the best-buy offers are the factors which need more attention to increase the Omani clientele. Social implications: The study throws light on the factors and their important role towards improving customer satisfaction during online shopping and the ways and means to augment the same. Originality/Value: Only a very few have examined the factors influencing thecustomers’ satisfaction of online shopping in Oman, and it is a first-hand study of its kind, and the results will be useful to the online marketers.

Purpose of the study: The objectives of the study were to critically analyse and explore the factors affecting job-search behaviour and to analyse the effect of such factors on job-search behaviour. Design/Methodology: 145 samples were obtained using a well-structured questionnaire from the population of 677 graduated students from Sohar University, using convenience sampling technique and the data collected was analysed using Statistical Package for Social Sciences (SPSS). Findings: The results of the study revealed that most of the graduated students do not have a clear method to apply for a future job whereas they believe that the internet is the best way to find a job and the degree they possess will help them to find a job in the field of their expertise. It was also revealed that they were confident that they have gained sufficient knowledge and skills required from the university and they prefer to have a clear plan to find a job. Research Implications: It was suggested that the Government should create jobs based on skills and open channels to recruit skilled graduates. It was also suggested that the Higher Education Institutions (HEIs) should try to alter the curriculum and introduce professional/technical courses eliminating the gap between the HEIs and the labour market. Practical Implications: The study will help the colleges and the universities in conducting workshops and the related activities in engaging students towards increasing their skills. Originality: No study was carried out before to study the job-search behaviour of Omani students and this is a study of its own kind.