This research aims to determine the effect of Supply Chain Management and constraints of existing ERP systems in PT Unilever Indonesia Tbk is a company engaged in the household production industry by offering food products, beverages, kitchen needs, to toiletries. In an effort to develop its business operations, it is known that PT Unilever Indonesia Tbk implements its management strategy through ERP and Supply Chain Management systems. The ERP system at PT Unilever Indonesia Tbk functions as an information integration tool for all company stakeholders, while Supply Chain Management functions as a tool for monitoring the flow of goods to consumers and the amount of inventory. Thus, the two strategies are related to the certainty of the performance of Unilever employees. This paper aims to analyze the performance and the relationship between supply chain management, and the effect of the ERP system implemented by Unilever companies on operational performance through interaction and communication of information in order to be efficient in implementing supply chain management strategies and ERP systems. The research method uses a document study approach, as well as primary and secondary data collection techniques. The results of the study reveals that the Supply Chain Management strategy of PT Unilever Indonesia Tbk has four components, namely supply chain uncertainty, management of economies of scale, selection of transportation modes, and product inventory control; as well as the ERP and Supply Chain Management systems of PT Unilever Indonesia Tbk have a positive and significant impact on the company's performance so as to obtain profits and achieve company goals.

The economic crisis that has occurred around the world since the emergence of the Covid-19 pandemic has had a severe impact on the operational costs of a business. With that, the purpose of this research is to assist the New Pelita Motor Store in dissecting the problems that exist in them, especially in managing demand and production capacity. Data collection techniques used are literature studies and interviews with owners and employees at the New Pelita Motor Store. The interview questions discussed how their day-to-day operations were, as well as how their sales progressed from period to period. The results obtained are that the management of demand and capacity of these partners has not been effective in the operation, because New Pelita Motor Store tends to be in a manual or traditional operational position. Therefore, suggestions that can be given are to improve the consumer experience when and after receiving services and balance their demands through promotional media to get optimal production capacity.

The New Pelita Motor Shop is an MSME business located in Batam City that sells various types of batteries, spare parts, and power window repair services. In the marketing strategy, New Pelita Motor uses the promotion of marketing through digital marketing which aims to develop a wider selling market through digital concepts, and also this concept will make it easier in the process of spending. With this, the output of the results of the implementation can be accepted by the New Pelita Motor, such as Google Business, and Linktree which makes it easier to access the shop's social media and also develops social media for the New Pelita Motor.