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A green economy has an impact on improving welfare, but it takes continuous efforts to achieve it from various fields. Contribution in the context of banking on a small scale is one of the initiatives that can show participation in achieving a green economy. This study aims to explore people’s behavior in financial transactions and analyze the practice of rural credit banks in encouraging the achievement of a green economy through the National Financial Inclusive Strategy (NFIS) program despite the COVID-19 pandemic. This study used quantitative approaches; observations were conducted at a certain time by collecting data taken directly as a complement to this study, as well as taking questionnaire data involving 363 samples and analyzing them using the structural equation model (SEM). The result is that green economic support is found in using paper for fewer savings transactions compared to branchless banking with conventional savings transactions. The high number of residents exposed to COVID-19 does not affect branchless banking. In addition, the use of branchless banking can show the penetration of financial literacy in the community. The results of the path analysis explain that perceived ease of use (7.468) and perceived usefulness (2.152) have an influence on attitude; intention is greatly influenced by attitude (15.357); and actual usage is influenced by intention (11.682). This research has specific implications for the Magelang City Rural Bank (MCRB), which needs to conduct market research to find out the potential of branchless banking that is specifically needed by the people of Magelang. Branchless banking innovation needs to be strengthened by presenting easy-to-understand and easy-to-use applications to improve the attitude of the Magelang people in adopting branchless banking applications and using them sustainably.

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Latar Belakang. Anemia menentukan status kesehatan wanita. Ibu hamil perlu mengetahui masalah anemia, sebab akibat, termasuk sumbe r makanan pencegah anemia. Pada tahun 2013 ibu hamil di Indonesia menderita anemia sebesar 37,1 persen, naik menjadi 48,9 persen tahun 2018. Tujuan. Mengetahui hubungan tingkat pengetahuan ibu hamil tentang makanan sumber zat besi dengan status anemia pada ibu hamil. Metode. Desain penelitian cross-sectional dengan analisis regresi logistik. Responden sebanyak 96 ibu hamil merupakan responden pada database (populasi 134 ibu hamil) studi kohort pada tahun 2012 di Kecamatan Ciwaringin dan Kebon Kelapa, Kota Bogor. Hasil. Terdapat hubungan yang bermakna antara status anemia pada ibu hamil dengan pengetahuan makanan sumber zat besi kelompok daging (0,037), kelompok sayuran (0,036), dan tablet Fe (0,024). Sebaliknya tidak terdapat hubungan yang bermakna pada kelompok serat buah (1,000) dan kacang-kacangan (0,762). Hasil analisis multivariat menunjukkan dua variabel yang berhubungan yaitu pengetahuan makanan sumber zat besi kelompok sayuran dan tablet Fe. Variabel yang paling dominan berhubungan dengan status anemia pada ibu hamil adalah pengetahuan makanan sumber zat besi kelompok sayuran. Efek dari hubungan pengetahuan konsumsi sayur dengan anemia ibu hamil tidak berbeda pada mereka yang berpengetahuan dan tidak berpengetahuan konsumsi tablet Fe. Kesimpulan. Pengetahuan tentang makanan sumber zat besi berhubungan dengan status anemia. Dua variabel yang paling signifikan berhubungan adalah pengetahuan konsumsi sayuran dan konsumsi tablet Fe.