The reason for investors to invest in companies is because the company has good performance and low risk, with the good performance is expected to increase the wealth of investors. This can be done by applying various alternative ways of assessing whether the company, especially the selected insurance company, is a company that will provide benefits in the future through fundamental analysis, technical analysis, investment appraisal, or company performance. Liquidity, Solvency, Dividend Policy, Profitability, and Inflation are one of the investment assessments used to invest in the company. This study aims to determine the effect of liquidity, solvency, dividend policy, profitability, and inflation on firm value in the insurance sector listed on the Indonesia Stock Exchange from 2016-2021. The population in this study is an insurance sector company listed on the Indonesia Stock Exchange (IDX) during the 2016-2021 observation period. The sample selection uses documentation data techniques (desk research). The number of samples obtained from 9 companies. This study uses secondary data obtained from the company's financial statements obtained through the IDX's official website www.idx.co.id which was analyzed by descriptive statistical methods with analytical methods: SEM - Partial Least Square (PLS) with a t statistic of 1.65 and p values 0.10 with a significance level of 10%. The results show that liquidity has a significant effect on profitability, liquidity has a significant effect on the price to book value, solvency has a significant effect on profitability, solvency does not affect the price to book value, dividend policy has no effect on profitability, dividend policy has no effect on the price to book value. , inflation does not affect profitability, inflation has no effect on the price to book value, profitability has no effect on the price to book value, liquidity does not affect the price to book value through profitability, solvency does not affect firm value through profitability, dividend policy does not affect the price to book value. book value through profitability, inflation does not affect the price to book value through profitability.

The aim of the study is to determine whether the factors of capital structure, dividend policy, investment choices, and inflation have a direct or indirect impact on the profitability of plantation companies on the IDX between 2016 and 2021. From 2016 to 2021, this study focuses on 15 plantation companies on the IDX. The eight plantation companies on the IDX are a sample size that meets the specified requirements. Secondary data from BEI and BI are used quantitatively. Panel data regression analysis with Smart PLS program and a significance level of 10% is a data analysis method that has been applied. The results showed that firm value was positively and significantly influenced by capital structure, dividend policy, inflation, and profitability. Investment choices also affect firm value positively but not significantly. In addition, capital structure, investment choices, and inflation have a positive but not significant impact on profitability, while dividend policy has a positive but quite large impact. Profitability can reduce how negatively dividend policy affects firm value. On the other hand, profitability cannot reduce the influence of the relationship between capital structure, investment choice, and inflation on firm value.