Purpose: The purpose of this study was to examine the role of halal labels in affecting attitude toward halal products on brand image and purchase intention among Muslim consumers in Malang. Design/methodology/approach: Quantitative methods were employed in this study to reveal the important role of attitude toward halal directly on brand image and purchase intention or indirectly through halal label. In addition to analyzing the direct and indirect effects, this study also confirms how the relationship and significance between each construct and its indicators. Findings: The results of the research findings indicate that each effect on the relationship between variables was found to be significant. The most important determinant of halal labeling is halal product attitude. Meanwhile, the halal label is the most important factor in encouraging brand image and purchase intention. Research limitations/implications: Discussion of Islamic branding especially in the halal label can be considered as a separate theoretical study. It is considered that the epistemological basis of Islamic marketing theory, models, and approaches is rather limited in terms of its development. Practical implications: This research provides practical implications about the importance of halal product management by product marketers in the Malang area Originality/value: There is an increasing need for clarifying the need to establish a theoretical framework for Islamic Branding with Halal Labels when they intersect as in terms of Islamic concepts, theories, models and approaches.

Purpose: Research on entrepreneurial intention has been widely studied before, with the majority of research focusing on factors that drive individual intentions to become entrepreneurs. This study aims to examine and answer research questions about whether there are differences between male and female students in terms of their interest in entrepreneurship. Design/methodology/approach: The unidimensional nature and non-causality in this study are interesting things to further explore the depth of the research phenomenon. The entrepreneurial intention instrument with 7 indicators was developed in this study to capture the perceptions of students in assessing their intention in becoming entrepreneur. A total of 78 students from the faculty of economics and business were the respondents who participated in this study, with 40 males and 38 females. Findings: The results of the study reveal that of the seven indicators that reflect entrepreneurial intention, there are three indicators that show significant differences between male and female students in their interest in entrepreneurship, in which consist of (1) planning for starting a business, (2) feeling of being able to start their own business in the next few years, and (3) serious thinking about starting a business in the future. Research limitations/implications: By knowing about gender differences in perceiving intentions for entrepreneurship, relevant stakeholders can contribute to strengthening entrepreneurial values in students. Practical implications: The research findings draw attention to how this is the basis for how to encourage student interest in the Faculty of Economics and Business, especially in setting entrepreneurship as professional goal that could be chosen by students. University can accommodate it in the form of policies such as the "free campus" curriculum which allows students to explore and dig deeper about their interests and develop the capacity to become entrepreneurs and make it their main profession in the future. Originality/value: This study seeks to reveal how the differences in the entrepreneurial intentions of students studying at Islamic Universities. Paper type: Research Paper