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Indonesia is a country that has a variety of natural charms that everyone can enjoy in the tourism sector. However, the pandemic caused by Covid-19 so far has not subsided, which of course, most people in Bali who depend on the tourism sector lose their jobs and even do not get a livelihood for their living needs. From that, The Ministry of Tourism and Creative Economy of the Republic of Indonesia appointed Bali Province as one of the provinces implementing the green zone program to support the recovery of the tourism economy. Implementing the tourism recovery plan in the province of Bali is carried out in stages. The government has designated three areas in Bali as green zones: Ubud, Sanur, and Nusa Dua. It is essential to see the strategy of the Bali Government Tourism Office in promoting the green zone as an effort for tourism recovery. This study aims to identify and describe the marketing communication strategy of the Bali Government Tourism Office in introducing a green zone as an effort for tourism recovery in 2021. This research will offer new wealth in the research related to marketing communication strategies that focus on the green zone sector in Indonesia. A qualitative descriptive study was conducted to examine green zone efforts for tourism recovery based on the marketing communication strategy concept. Findings revealed that the Bali Government Tourism Office adopted at least more than one of the tourism destination marketing communication mixes to promote green zone as an effort for tourism recovery in 2021. In addition, the Bali Government Tourism Office was also considering the pentahelix stakeholder model, where the five stakeholders in the model are invited to discuss how to make the program successful.

Abstrak: Motivasi dan Hasil belajar siswa di SMAN 3 Selong belum maksimal. Peneliti menerapkan metode widyawisata sebagai solusi mengurai persolan tersebut.  Penerapan metode ini,  lakukan dengan mengajak siswa belajar di  luar kelas (out door study)  dalam  suasana belajar yang menyenangkan.. Untuk mengetahui pengaruh  penerapan metode widyawisata terhadap motivasi dan hasil belajar siswa pada pembelajaran  geografi  maka  Penulis  melaksakan penelitian tindakan kelas (PTK). Dalam penelitian tindakan kelas (PTK) ini  yang menjadi subjek penelitian adalah siswa kelas X IPS 1 sebanyak 30  siswa. Lokasi widyawisata di Sungai Tojang Selong sekitar  lingkungan SMA Negeri 3 Selong, Kelurahan Sandubaya Kecamatan Selong Kota  Kabupaten Lombok Timur. Jarak dari SMA N 3 Selong ke Lokasi widyawisata sekitar  400 M, dengan waktu tempuh 5 sanpai 10 menit. Tahapan penelitian ini  dengan 2 siklus. Pada siklus I motivasi belajar siswacukup tinggi,  Dari 30 siswa,  di atas 65 % setuju termotivasi dengan penerapan metode widyawisata.   Bahkan dari indikator rasa tertarik mereka terhadap metode ini mencapai 80 % .  Namun hasil belajar mereka masih rendah .  9 siswa atau 30 %  tidak tuntas. Selain itu daya serap siswa masih rendah, yakni   74, 23. Selanjutnya peneliti merencanakan dan  melaksanakan  siklus II. Pada   siklus ini diperoleh hasil bahwa motivasi belajar meningkat sekitar 10 %, dari siklus sebelumnya, begitu pula hasil belajar, angka ketuntasan mencapai 93 %,    berarti 23 % meningkat dari siklus I. Daya serap  siswa juga meningkat menembus angka 84, 53. Berdasarkan  hasil siklus II  ini, maka tidak  dilakukan siklus III, namun demikian bagi siswa yang belum tuntas  dilakukan pendekatan bimbingan secara individual.   Dari hasil pengolahan  data  dapat disimpulkan bahwa penerapan metode Widyawisata dapat meningkatkan motivasi dan hasil belajar geografi siswa SMA NEGERI 3 SELONG  semester genap  tahun pelajaran 2018-2019.Kata kunci: Motivasi; Hasil   belajar; Metode WidyawisataAbstract: Motivation and student learning outcomes in SMAN 3 SELONG have not been maximized. Researchers apply the Widyawisata method as a solution to unravel the problem. The application of this method, by inviting students to study outside the classroom (outdoor study) in a pleasant learning atmosphere. To understand the application of the study method to the motivation and student learning outcomes in geography learning, the author conducts classroom action research (CAR). In this classroom action research, the subject of the study was students of class X IPS 1 totaling 30 students. The location of the study tour on the Tojang Selong River around the neighborhood of SMA 3 Selong, Sandubaya Village, Selong District, East Lombok Regency. The distance from SMA N 3 Selong to the location of the study tour is around 400 M, with a travel time of 5 to 10 minutes. This research stage with 2 cycles. In the first cycle, students' motivation to learn was quite high. Out of 30 students, over 65% agreed to be motivated by the application of the study tour method. 80% of the indicators of interest in this method. But their learning outcomes are still low. 9 students or 30% did not complete. In addition, the absorption of students is still low, namely 74, 23. Furthermore, researchers discuss and conduct the second cycle. In this cycle the results obtained from learning increased by about 10%, from the previous cycle, as well as learning outcomes, completeness reached 93%, meaning 23% increased from cycle I. Students absorption also increased through the numbers 84, 53. Based on the results of the second cycle, then there is no cycle III, but nevertheless for students who have not done individually. From the results of data processing, it can be concluded that the method of applying Widyawisata can improve the motivation and learning outcomes of students in the senior high school of 3 Selong even semesters 2018-2019.Keywords: Motivation; Learning outcomes; The study method

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Mitra pada kegiatan pengabdian masyarakat ini adalah PKK Kelurahan Tegaltirto yang terletak di Berbah, Sleman. Adapun permasalahan utama yang dihadapi mitra adalah berkaitan dengan masalah administrasi. Dengan adanya berbagai buku administrasi yang harus diisi secara manual, berkala dan terus menerus berdasarkan situasi dan kondisi terkini di lingkungan kelurahan, memunculkan kesulitan dan kerepotan sendiri karena sistem pengisiannya yang manual, sehingga kalau ada kesalahan entry data harus memulainya lagi dari awal. Hal ini terjadi karena anggota PKK sebagian besar masih belum paham tentang pengetahuan dan keterampilan yang berkaitan dengan masalah input data secara digital. Berdasarkan permasalahan tersebut maka dirumuskan sebuah program utama sebagai solusi, yaitu pendampingan tata kelola administrasi PKK Kelurahan Tegaltirto berbasiskan teknik informasi dan komunikasi. Metodenya adalah dengan pelatihan yang dilanjutkan dengan praktek pembuatan administrasi digital. Setelah pelaksanaan, ibu-ibu PKK sudah bisa membuat file buku-buku administrasi dan mengisinya. Rencana tindak lanjut dari program ini adalah mendampingi ibu-ibu PKK untuk secara bertahap mengubah sistem administrasinya menjadi terdigitalisasi untuk semua buku administrasi