In the new healthcare transformations, individuals are encourage to maintain healthy life based on their food diet and physical activity routine to avoid risk of serious disease. One of the recent healthcare technologies to support self health monitoring is wearable device that allow individual play active role on their own healthcare. However, there is still questions in terms of the accuracy of wearable data for recommending physical activity due to enormous fitness data generated by wearable devices. In this study, we conducted a literature review on machine learning techniques to predict suitable physical activities based on personal context and fitness data. We categorize and structure the research evidence that has been publish in the area of machine learning techniques for predicting physical activities using fitness data. We found 10 different models in Behavior Change Technique (BCT) and we selected two suitable models which are Fogg Behavior Model (FBM) and Trans-theoretical Behavior Model (TTM) for predicting physical activity using fitness data. We proposed a conceptual framework which consists of personal fitness data, combination of TTM and FBM to predict the suitable physical activity based on personal context. This study will provide new insights in software development of healthcare technologies to support personalization of individuals in managing their own health.