The lifestyle of modern society and economy has been shaped by the advancement and evolution of information technology. Shopee implements worldwide marketing strategies to achieve success in foreign businesses, due to the high number of internet users and the desire to shop online. This study uses a descriptive approach and uses a qualitative strategy. Secondary data were collected through literature review found in various materials, including scientific journals and novels. The purpose of this research is to find out how Shopee's marketing approach has developed and grown in foreign markets. According to the findings of this study, Shopee uses a combination of techniques, including a pull approach and a push strategy, to increase consumer loyalty. Shopee has launched Shopee Streamer Academy, a new curriculum. Shopee's new program is a one of a kind marketing public relations approach to influencing public perception, which benefits the company's sales.

The company needs to prepare a strategy to market its products in order to penetrate the international market. Market competition is so much a challenge for entrepreneurs. In this case, one of the companies that is able to survive with intense competition and successfully penetrate the international market is PT. Indofood Makmur is a company engaged in food and beverage processing. The brand name used by PT Indofood CBP Sukses Makmur Tbk, is Indomie. first time comes with Chicken Broth Flavor only. In Indonesia, the term "Indomie" is commonly used as a generic term that refers to instant noodles. This study aims to describe the marketing strategy used by Indomie products in entering international marketing. In this research, the writer uses descriptive qualitative method where the data collection technique used is literature study. The results showed that the strategy used by Indomie products to enter the international market was by implementing the 3A strategy, namely Acceptability (Product), Availability (Place), and Affordability (Price). With the distinctive taste of the archipelago spread throughout Indonesia, Indomie has been recognized by consumers that Indomie is an original product from Indonesia.

In online buying and selling transactions, a seller is required to not intentionally contradict his words and actions in his business. The seller must have a mandate by displaying an attitude of openness, honesty, optimal service, and doing good with all things, especially in relation to public service. That there are several problems that occur in online buying and selling transactions, including the existence of sellers who post pictures on Shoppe that do not match the original. This study aims to analyze the application of business ethics in online buying and selling transactions on the shopee marketplace. This type of research is juridical-normativeor normative legal research. The nature of this research is descriptive-analytical research. Primary data is research material in the form of documented rules, norms about business ethics and the concept of buying and selling online. Data collection techniques in this study using literature, documentation and interviews. Techniques Data analysis is done by inductive thinking. The results show that: the application of business ethics in online buying and selling transactions on the shopee marketplace, has not applied good business ethics. Because there are still acts of lying and also posting pictures that do not match the original.