Local identity, to some extent, has been influenced by globalization, mainly through the new media. As a form of digital media, YouTube video advertisements play a crucial part in promoting global products to the locals. In Indonesia, the majority of YouTube visitors are young people; thus, young people have become the main targets of the advertisements. The video advertisements may contain representation, values or references of youth culture, which are critical for young people in building their identity. This paper sets forth to explore Indonesian YouTube advertisements of LINE, an instant messaging (IM) application developed by Naver Korean company. The authors examine LINE YouTube video advertisements using textual analysis, in order to learn the portrayal of Indonesian youth culture on the videos. Digital media, bahasa gaul, and traditional or dominant cultures, as well as social connectivity, are essential for Indonesian youths in shaping youth culture and their identity. The title of this paper “You sure there’s nothing more to say?” is taken from one of the dialogues in the videos, which implies that youth culture and identity portrayed in the advertisements appreciate face-to-face social communication of young people more than individualization. It is also argued that if used aptly, YouTube video advertisements could contribute effectively to preserving local identity as a strategy of glocalization; thus, not all advertisements of global corporations may threat local identity.

The presence of digital media in many children's lives in Indonesia, besides conventional media such as TV, has boomed. Thus, things are changed gradually without being noticed by the parents, starting from the activities that children do during leisure time, children's play, their communication pattern, even their daily life which leading to addiction to digital media. Are parents aware of the change and can they control their children's digital media consumption? How parents understand and address this phenomenon? What actions do parents take to reduce the negative effects and increase the potential of digital media for children`s education and development? This qualitative research involves seventeen middle-class families who have children aged 3-6 years old, living in the capital city Jakarta and suburban cities, Bekasi and Tangerang. The aim of the study is to explore the practice of parental mediation on the activities of their children using media. It discusses the findings from the field research, which grounded on Parental Mediation Theory as well as various media implications in early childhood. The field research finds that most parents are aware of the significance of parental mediation on their children's media consumption, yet, without a consistency and a thorough understanding of the interaction between children and the media. The findings also proposes that it is crucial for parents to have an adequate understanding of how the media works, its effects on children, and alternative activities for children, in order to improve the quality of their parental mediation.