The repetitive language style is a language style to emphasize a speech's meaning. This language style can be found in the speech of Acehnese Instagram celebrities (celebgrams) when they endorse a product or service. The repetitive language style of Acehnese celebgrams can conjure up Instagram users, so they are interested in the goods and services offered. By relying on language style, the celebgrams were proven to increase the turnover of online business people who used their services. It was because the language style was unique, engaging, and creative. Therefore, this study aimed to describe the repetitive language style used by Acehnese celebgrams as a strategy in the endorsement. This study was conducted using a stylistic review. The source of this research data was the celebgrams' speech taken from the Acehnese celebgrams' Instagram story, which consisted of four accounts, namely 1) @cutbul-real, 2) @devy_dean, 3) @dinah_mr, 4) @kakaalfarisi, and 5) @khalidamakmoer. Verbal data were collected using recording and note-taking techniques. The data were analyzed using a qualitative descriptive approach. The results showed that the Acehnese celebgrams used eight styles of repetition as an endorsement strategy, including epizeuxis, tautotes, anaphora, epistrophe, mesodiplosis, anadiplosis, and alliteration. The repetitive language style strongly affected the Instagram users' interest in using the products and services offered.
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