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AR utilization in Indonesia is still infancy while the Indonesian beauty industry growth is currently appealing. This research aims to determine AR attributes that influence AR acceptance in the Indonesian beauty industry and how it shaped the customer perception. Through an experiment of three AR platforms (website, ecommerce, and social media) on 413 customers, the research also aims to discover which platform that gives the best experience. The experiment result is obtained by utilizing a questionnaire and be analyzed using PLS-SEM while the platform comparison is done by deploying Kruskall-Wallis. Interviews are also conducted before experimenting. Open coding and triangulation will be used to analyze the interview result. The findings indicate that all attributes of AR influence indicators of technology acceptance but vividness is found not influencing perceived ease of use. The research also shows that the good performance of interactivity, vividness, and novelty of AR will positively influence customer perception. Moreover, customer perception had the biggest effect on influencing enjoyment. The platform comparison reveals that e-commerce gives the best customer experience which may be caused by its good performance of interactivity and vividness and the familiarity of Indonesian females with the platform. In conclusion, if AR performs a good quality of interactivity, vividness, and novelty, customers will have a good perception towards the platform and accept the AR technology where they perceive the technology as easy to use, useful, and enjoyable.

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As the usage of online shopping platforms becomes more important for today's society, luxury fashion brands are prompting to adopt online selling as their distribution channels. Especially in adopting social media marketing on the Instagram platform. However, social media usage brings a dilemma and hesitation to luxury fashion brands because of the different characteristics between social media and the luxury fashion brand itself. Adding that, a lack of studies discusses how luxury fashion brands should use their Instagram to have more effective marketing strategies to manage their customer relationships and customer equity. In response to this situation, this research was conducted to assess the effect of Instagram on building customer relationships and customer equity, which, in return, stimulating purchase intention. A quantitative approach through the questionnaire-survey method was performed in this research, where this research uses descriptive statistics, MANOVA-SPSS, and PLS-SEM to analyze the data. As a result, this research can answer the dilemma of using social media which shows the positive contribution of social media marketing on customer relationships and customer equity, were in the end, creating purchase intention. These findings contribute to maximize the usage on Instagram and give recommendations on how to deliver luxury values to the market.

The technology advance creates digital banking as a new technology in banking industry. All banking activities can be solved by one application in smartphone, they do not even provide an offline branch. Many Indonesian customers still use the conventional bank instead of digital banking since it is a new product and technology in bank industry. This paper aims to elaborate the influence of trust in customer acceptance of digital banking technology in Indonesia. The researchers applied quantitative survey with distributed the questionnaires to 500 respondents in conducted the research. The outcome indicates that hedonic motivational factors, habits, and trust have significant results on behavioral intentions to use, meanwhile trust has influence to performance expectancy, effort expectancy and facilitating condition.