Online news media and social media applications recorded an unprecedented success in just few of the recent years. However, online news media and social media domain are still little understood in term of usage among aborigines or Orang Asli in Malaysia. Thus, this research is to see the social perceived value on social media and online news portal among Orang Asli. A quantitative research design is used based on data will be collected via questionnaire from Orang Asli at Kampung Batu 12, Gombak, Selangor, at the outskirt of Kuala Lumpur. Questionnaires were distributed to 50 Orang Asli aged 15 and above. Factor analysis was used to examined the data. Exploratory factor analysis was used to extracts new factor, Online media usage impact. The social values perceived (16 items) factor was examined. After identifying the component based on an examination of eigenvalues and scree plot, rotation was done by varimax method. The items with 0.5 loadings or greater are considered practically significant.  The findings showed that most of the Orang Asli gathered current information and news from the social media and social media is the gateway to online news portal. Furthermore, despite of financial circumstances, they willing to spend in order to have the internet access as it gave positive social values in their life, plus the applications internet access were all user friendly.

Due to Covid-19 and Movement Control Order (MCO) policy, Malaysian Higher Learning institution has decided to shift the learning into online learning mode. In this research, we examined the readiness and attitude of the Media and Communication undergraduate students for online learning platform during pandemic. A total of 144 students’ responses and Technology Acceptance Model (TAM) were used as theoretical framework. Research data were analyzed using SPSS and exploratory factor analysis (EFA) was utilised to extract the prominent factors. Component based examined using eigenvalue, scree plot and rotation was done by varimax method. The items with 0.5 loading or greater were considered significant. The findings showed that Perceived Usefulness was determined by two significant indicators, i.e. enhancing effectiveness in learning and improving learning performance with factor loadings; .869 and .849 consecutively. Attitude factor loading, meanwhile, showed that two indicators played a dominant role; using online learning is a bad idea throughout the coursework and positive attitude towards online learning and usefulness towards study; .762 and .816. The attitude of the students displayed unhappiness using the online learning platform for the entire semester due to the limitation of face-to-face (F2F) lab classes such as studio-based learning. However, the students had no problem in understanding the online platform utilized.

Corporate Social Responsibility (CSR) is a form of corporate commitment to society. The commitment is made to improve the economy and the quality of life of all stakeholders including employees and the community. The purpose of today’s CSR does not only for the purpose of organization’s branding, it is also contributed in community development especially in educating moral values. Thus, this study focuses on identifying the influence of CSR campaigns conducted by corporate organizations in an effort to create noble values among individuals. This includes research on the impact of watching the Petronas CSR advertising campaign “Burung Murai” broadcasted in 2007, especially to the youth in Malaysia. To conduct this study, set of survey questionnaire distributed to 270 students of the Faculty of Arts & Social Sciences, University of Malaya by using random sampling. The results of the study found that there are correlations between the aspects of individual observation in influencing the formation of perception which ultimately affects the formation of pure values towards themselves.