PurposeThis study aims to provide a systematic and complete knowledge map for use by researchers working in the field of research data. Additionally, the aim is to help them quickly understand the authors' collaboration characteristics, institutional collaboration characteristics, trending research topics, evolutionary trends and research frontiers of scholars from the perspective of library informatics.Design/methodology/approachThe authors adopt the bibliometric method, and with the help of bibliometric analysis software CiteSpace and VOSviewer, quantitatively analyze the retrieved literature data. The analysis results are presented in the form of tables and visualization maps in this paper.FindingsThe research results from this study show that collaboration between scholars and institutions is weak. It also identified the current hotspots in the field of research data, these being: data literacy education, research data sharing, data integration management and joint library cataloguing and data research support services, among others. The important dimensions to consider for future research are the library's participation in a trans-organizational and trans-stage integration of research data, functional improvement of a research data sharing platform, practice of data literacy education methods and models, and improvement of research data service quality.Originality/valuePrevious literature reviews on research data are qualitative studies, while few are quantitative studies. Therefore, this paper uses quantitative research methods, such as bibliometrics, data mining and knowledge map, to reveal the research progress and trend systematically and intuitively on the research data topic based on published literature, and to provide a reference for the further study of this topic in the future.

From the perspective of historical evolution, marketing strategy theory has experienced the evolution of 4P, 4C, 4R, and 4V, and the definition of marketing strategy has been continuously enriched and improved. The article mainly analyzes the marketing models of PEST, STP and SWOT, and the content is divided into six parts. The first section summarizes the concept of strategy; the second section mainly analyzes the concept of market strategy; the third section discusses the influencing factors of market strategy; the fourth part analyzes the market model; The fifth section mainly use the method of case study to research the main marketing strategies for landscape tourism; the last section is the conclusion. It is concluded that the marketing strategy must be consistent with the company's goals, not only to be compatible with the company's external environment, but also with the company's internal resources. Meanwhile, strategy is often related to the company's overall actions in the future, and has obvious characteristics such as competitive, sustainability and stability.

No abstract

This academic paper focuses on digitalization and higher education for sustainable development (HESD). A systemic review of 67 articles published in Web of Science (WOS) in the past decade was undertaken. The articles were chosen because of their relevance to this era of digitalization and the role of higher education in promoting knowledge sharing with respect to sustainable development. The analysis used six categories: journals, publication year, research design, industry sectors, topics, and opportunities and challenges. However, there is lack in exploring the recent trends, possible application industries and the essence of HESD in the context of digitalization and knowledge sharing in different regions of the world. The main aim of this article is to report on a meta-analysis consisting of a systematic review of the available literature related to digitalization and knowledge sharing. The study revealed that current research on sustainable development lack mathematical models and empirical tools. Keywords: Digital age; Digital higher education; Higher education for sustainable development; Knowledge sharing; Sustainable practices,