This research sought to investigate the effect of smart Agri-preneurship dimensions on food affordability in South-West, Nigeria. Diverse literature confirmed positions of scholarly discourse regarding the relationship between smart Agri-preneurship dimensions and food affordability. Cross-sectional research design was adopted while adopted questionnaire was used to source primary data. Duly registered Agri-preneurs in South-West Nigeria were selected with a population of (2,557). Cochran, Hatzes, Butler, and Marcy formula (1997) was adopted and a reliable and valid questionnaire was tested on 558 Agri-preneurs. The regressed constructs revealed a positive and significant effect of smart Agri-preneurship on food affordability. The findings indicated that smart Agri-preneurship dimensions have positive and significant effect on food affordability (Adj.R2 = 0.602, F (6,551) = 141.319, p=0.000). The study concludes that farmers should embrace smart Agri-preneurial technologies as innovations that could improve their farm yields, hence reduce the cost of production and make food output more affordable. The study recommends that the government should engage Agri-preneurs and provide partnerships that would be beneficial in improving food affordability opportunities through the adoption of smart technologies.

The invention of the internet has created a new pattern in the traditional way of shopping. Online shopping is ideal for many people with disabilities and people with hectic schedules, shrinks the distance between producers and consumers. However, the patronage level of online student-buyers has affected by numerous risks leading to a decline in frequency of purchase, customer satisfaction, customer retention, and service quality and customer loyalty. Hence, this study examined the effect of consumer shopping behaviour affectors on the patronage of selected online student-buyers in Lagos state, Nigeria. Cross-sectional survey research design was adopted. The population was 69, 951 online student-buyers. A sample size of 1,177 was determined using Cochran formula. Multistage sampling was adopted. A validated questionnaire was used. Cronbach’s alpha reliability coefficients for the constructs ranged from 0.758 to 0.882. The response rate was 86.2%. Data were analyzed using descriptive and inferential statistics. Findings revealed that consumer shopping behaviour affectors (social factors, personal factors, and customer perceived value, psychological factors and product perception) had a significant effect on frequency of purchase. The study recommends that the management of online stores should improve on consumer shopping behaviour affectors such as social factors and psychological factors that directly affect online student-buyers’ patronage level.

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