The article is devoted to finding ways to ensure «green» economic growth in Ukraine. «Green» economic growth means growth based on stimulating environmental and economic development while ensuring the safety of natural assets and their uninterrupted provision of the resources and ecosystem services on which our well-being depends. The purpose of the study is to find the main factors of economic development for the development of an effective «green» strategy for economic development. The object of research is the process of ensuring the «green» economic growth of the country in modern conditions. The methods of analysis, synthesis, comparison, dialectical and abstract-logical methods were used in the work. The main goals and objectives of the «green» economy at the national and global levels are identified, the issues of factors influencing «greening» in Ukraine are revealed, and the issues of genuine savings as a result of nature management are considered. Based on this, the problems and threats to the «green» economy in Ukraine are analyzed. The genuine savings of Ukraine for 2010‒2019 are calculated and possible ways to overcome the problem of their reduction are identified, which will contribute to the «green» development of the economy. It was found that in the system of reproduction of economic processes, investments play an important role, as they contribute to the restoration and increase of production resources, as well as accelerate the economic growth of the recipient country. It has been found that it is necessary to develop an adequate response to global environmental threats, which is a consequence of the unlimited use of natural resources. To achieve this goal, «green» economic growth must act as a catalyst for investment and innovation, which will promote sustainable growth and lead to new economic opportunities.

The article highlights the main provisions of corporate culture role in business system human resource management. It is determined, that human resource management is aimed at maximum adaptation and disclosure of human potential, taking into account the positive social and economic effect for the company. The result of human resource management is expressed in the effectiveness of human capital attracting. An analysis of the approaches to human resource management covered in the scientific literature found, that today many people have an approach to human resource management, which contains four concepts and is developed in accordance with three main approaches to human resource management. During the study of approaches to human resource management in modern conditions of economic relations, it was found that one of the areas of providing companies with qualified personnel is the development and implementation of policies in the field of training and development of their own personnel. In this case, the leaders of the organization will have the opportunity to get highly qualified, motivated and creative professionals from among their employees, who will be ready to bring new approaches to the company's business processes that meet the mission and objectives of its operation. Another area of providing the company with professional staff is the formation of an effective recruitment system, which is a set of measures to find and select the necessary specialists for the organization. Modern human resource professionals use a variety of techniques and the latest advances at every stage of their work to develop the company and improve the human resource management system, taking into account that personal qualities of the employee mainly affect his behavior in the organization and performance of professional and social roles in the team. The paper contains proposals for improving approaches to the formation and implementation of corporate culture as an effective tool for human resource management in terms of the main trends in post-industrial society and models of new technologies and tools development. Such tools can also be called Headhunting, HR-brand, social networks, remote or automatic selection.