For many years now, the growth of the economy was accompanied by the irrational use of natural resources, environmental degradation, climate change, the imbalance of the interaction between nature and man. Modern challenges of environmentally friendly policies in most countries require the preparation of future managers and entrepreneurs of the new format, who will also have green skills that will ensure the leadership of companies in the conditions of economic transformation. This paper discusses heterogeneous approaches to the definition of "green" skills, identifies the main contradictions in their interpretation. The main emphasis is placed on the need to identify key e lements that largely reflect the specifics of training managers and entrepreneurs as eco-oriented leaders. The presented studies of students (who are also the future managers) demonstrate a high potential and interest in the development of "green" skills, but also reveal the problem of the need to change the paradigm of education. According to our results, we propose forming a training system taking into account the five main distinguished elements: i) ecological consciousness, ii) ecological culture, iii) social values, iv) innovative thinking, and v) leadership. 1 Introduction Recent development of a "green economy" is due to a large number of factors associated with the deterioration of the situation in the field of efficient and safe use and management of natural resources (e.g. water, land, biological, etc.). The transformation of the economy based on the concept of sustainability and a green economy is comparable to key global trends, such as digitalization and globalization (Lubin and Esty 2010). These changes require a revision of the global paradigm of creating a new type of company, initially based on the principles of environmental, economic and social efficiency, and allowing to achieve significant growth and leadership in the markets. Eco-oriented organizations by their activity create innovative products, use lean technologies, environmentally friendly methods of production and utilization, create demand for eco-products and create new types of jobs (Kozlova 2011). In these circumstances, it is extremely important to form the competences of the "green" leadership of the future generation of young entrepreneurs and managers, which will ensure the economic growth of the country in harmony with the environment and care for future generations (Zhylbayev et al. 2017). Studying internationally accepted approaches to understanding "green skills, "one can highlight several of the most used definitions, focusing on the technical skills, knowledge, values and attitudes required by the workforce" (NCVER 2013) abilities necessary for life, development and supporting society, aimed at reducing the negative impact of human activities on the environment (CEDEFOP 2014) and the ability to take environmental issues into account, among others, when making decisions. The discussion of specialists regarding the definition of "green" skills leads to t...

Social entrepreneurship, as a new institution in the economy of the state, is able not only to solve existing social problems, but also to develop innovative business activity aimed at improving the competitiveness of both individual organizations and the region as a whole. The article focuses on the study of innovative activity of social entrepreneurship as a complex phenomenon requiring a flexible and multi-criteria approach to the assessment of both individual parameters and the phenomenon as a whole. In the present study, the authors analyze modern approaches to the interpretation of the meaning and essence of social entrepreneurship; actualize the study of innovative activity as one of the criteria of social organization. On the basis of complex studies of environmental factors, the needs of potential consumers and internal resources of social entrepreneurs, the authors suggest the main directions for the development of innovation as well as the mechanisms of their implementation, taking into account the integration approach in the interaction of all institutions "state-society-business". Keywordssocial entrepreneurship; innovation in economic activity.

Though matter of social entrepreneurship is quite common today, researchers pay attention to only one side of itside of entrepreneur. In this article we propose to look at this concept form another anglefrom the consumer point of view. Studying consumer behavior is important to create the big picture of social entrepreneurship phenomenon. In accordance with this goal we conducted research of consumer behavior to explore the demand for products and services of social entrepreneurs. Research took place in Russian federation if a form of questioner. We explored how much are consumers familiar with the concept of social entrepreneurship, are they ready to help society and in which ways, which social problems are considered most important and are consumers ready to pay price premium for goods and services of social entrepreneurs. Results of the research, provided in the article can be used by social entrepreneurs to estimate their market, organize distribution, pricing and marketing. Organizations providing support of social entrepreneurship can use this information to provide additional motivation for social entrepreneurs.