This article studies the role of the “Rukhani Zhangyru” Program in modernizing new type of youth consciousness in the context of social and cultural transformation of Kazakhstan society. One of the problems of Kazakhstan society transformation consists in that there are several co-existing generations in Kazakhstan, some of them have established worldview attitudes, and others are searching for their worldview attitudes. This situation generates from one side a problem of adaptation to transforming spiritual and moral values, and from other side a problem of mutual understanding in relations between the different age groups.

This article is an attempt to explicate the social and cultural approach as a general methodological tool that allows for integrated analysis of the modern society. It discusses the possibility of using the methodological potential of the social and cultural approach for analyzing the process of transformation of the modern society that is more and more often referred to as information and communication society. The notion of the information society itself has become operational and forming social ideals and values that are widely discussed by the social sciences and humanities within the social and cultural approach.