The article is devoted to defining the essence of facility-tourism as a promising area within the tourism industry, which can potentially increase the attractiveness of Ukraine for foreign tourists and become a powerful competitive center in the redistribution of international tourist flows. The need to improve existing approaches to understanding industrial tourism (common term) has been demonstrated because it does not take into account the full range of opportunities associated with visiting abandoned cities, towns and buildings, existing and abandoned machines and industrial facilities, land and underground. engineering structures, exclusion zones and other objects of anthropogenic activity. The article proves that having an extraordinary technological, industrial, engineering potential, Ukraine can create hundreds of additional facilities that will have not only practical significance, but also financial and economic effect. In addition, the launch of facility-tourism in Ukraine will create additional opportunities for the development of related areas of services - hotel and restaurant business, museums, transport, etc., and will be the basis for creating new jobs, which is certainly important for modern Ukraine. Special attention in the article to the define the prospects and place of international facility-tourism in the tourism industry of Ukraine. The method of testing hypotheses proved that its initiation will certainly have a positive effect. The authors also paid attention to the development of the industry during the pandemic. It was proved that this type of tourism can fully work even in conditions of quarantine restrictions due to the possibility of organizing facility tours for small groups of foreign nationals.

The article is devoted to the formulation of recommendations for management of potential for innovative development of the tourist services market in Ukraine on the basis of existing experience of European countries. The mathematical model of innovative development of tourist services market in Ukraine with account of potential of innovative development of the branch and scenarios of influence of risks and threats, and the graphic representation of possible trajectories of development of tourist services market with account of influence of risks and threats (both actual and potential) and with different values of control parameters are proposed. The importance of development of the tourist services market for the national economy of Ukraine is considered; the necessity of the European experience implementation for increase of the tourist industry potential is substantiated; a number of negative factors in the development of the tourist services market in Ukraine is analyzed, which include: the spread of the virus COVID-19; strengthening of hybrid threats; loss of tourist, historical and cultural, recreational potential of the occupied territories; military actions in the east of the country political and economic instability in the country; the absence of investment programs for tourism development in Ukraine on the basis of rational ecologically balanced use of natural, historical, and cultural tourist potential; the low quality of tourist infrastructure, communications and staff training; the low competitiveness of the tourism industry. The peculiarities of transnationalization of international tourism business, current trends of the international tourism development in the context of the European market of tourist services are considered in the article. Based on the experience of European countries, the priority areas of innovative development of the tourist services market in Ukraine are identified. Ways to regulate the regulatory framework for tourism in Ukraine, namely: the creation of funds at the state level for tourism development; cooperation of Ukraine in the field of tourism, creation of programs of innovative development; compliance of Ukrainian legislation with international standards; ensuring the protection of tourists' rights; creation and introduction of innovations in the industry; simplification of the process of obtaining visas and crossing the border; strengthening cybersecurity.